8point3 - manufacturer of bespoke LED lighting systems

Making light work

Brief

• To promote 8point3 as the market-leading provider of LED lighting for commercial and industrial premises.

• Maxim is tasked with highlighting 8point3’s unique service of supplying bespoke replacement LED light fittings to retrofit commercial and industrial properties, as well as educating potential customers as to the energy, cost saving, and working environment benefits of LED lighting.

Results and highlights

• Maxim has undertaken copy writing for 8point3’s website and other marketing material, providing the company with opportunities to approach prospective clients directly.

• Case studies have been developed highlighting work for existing clients and distributed to relevant local, business and trade press, raising 8point3’s profile in its target sectors.

• Editorial features and ongoing commercial opportunities have been identified and exploited within target sector press.

• 8point3’s involvement with community projects in and around its premises in Dartford and Belvedere has been highlighted, raising the company’s profile as a local employer.

• Maxim led on public relations for a major education sector renewable energy conference at the Business Academy, Bexley, for which 8point3 was a lead partner. This included arranging and scripting a video message from Mayor of London, Boris Johnson.

• Maxim has produced entries for local business awards, with 8point3 reaching the finals of the Dartford and Gravesham Business Awards and the Bexley Business Awards.