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Clydesdale Bank

Banking on success

Brief

  • Promote the financial activities of Clydesdale Bank in the southern region, stretching from Exeter in the west to Maidstone in the south east, St Albans to the north and including London. 

  • Differentiate Clydesdale Bank from other larger high street financial institutions with the business community and high-net worth individuals.

Results and highlights

  • Very positive relations with the region’s business media are enjoyed thanks to the emphasis placed on the bank’s traditional values and approach to banking, its philosophy of connecting people, combined with real life examples of deals struck and companies helped. 

  • Working closely with the baking team, Maxim developed a series of news-focused case studies for use in the wider marketing of the bank.
  • The bank’s ‘Investing for Growth’ initiative, part of its £1 billion lending commitment to the south east, was successfully launched. It was well received by the media and businesses across the region, as it helps companies take advantage of business opportunities by providing investment finance, increasing cash flow and easing debt commitments. The PR campaign is ongoing and has proved highly successful. 

  • The bank’s corporate commitment to the community has been successfully profiled through its support for hospices and ‘Business in the Community’. 

  • Maxim has also helped promote Clydesdale Bank events, including its links with sporting ambassadors such as cricket stars Alastair Cook, Paul Collingwood and Alec Stewart; and the launch of its sponsorship of the Clydesdale Bank Pro40 cricket league. 

  • After its success in promoting Clydesdale Bank in the south east, Maxim’s role was extended to include the operations in London and to the north of the capital, and subsequently to also cover all the bank’s operations in the south west.

Services delivered

Media relations, Community relations

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