Kings Hill – one of the largest mixed used developments in Europe
Kings Hill is a rapidly growing, new, sustainable community, combining commercial, residential, educational, retail, community, sports and leisure uses within 800 acres of highly landscaped low-density parkland in Kent on the site of a former MoD airfield. The ongoing brief is to communicate the advantages of Kings Hill as a place to live, work and play to potential house buyers, prospective business tenants and the wider community.
Kings Hill is currently planning the next phase of its development, which will include more housing and additional community amenities. Developer Liberty Property Trust UK Ltd actively engages with residents and tenants to ascertain their views on future development. 2014 marks the 25th anniversary of the Kings Hill development and will also see the opening of the refurbished art deco control tower as well as public art installations commemorating the site’s past as a wartime airfield.
Particular emphasis for media relations is placed upon promoting Kings Hill as a community as well as a well-connected place to do business, to live and to relax.
Results and highlights
Kings Hill is recognised by the property press and regional business press as the exemplar for mixed-use development, delivered through the negotiation by Maxim of interviews, editorial features and press releases to announce new arrivals, developments and investments.
Maxim acts as a press office for Kings Hill, taking enquiries, and developing and monitoring responses.
As part of reinforcing good relations with local residents, Maxim is delivering an ongoing series of community newsletters.
Kings Hill is Maxim’s longest standing client, having worked with its management team since early 1996.
Media relations, Public affairs, Community relations, Reputation management