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Arriva Southern Counties - operating bus services in Kent, Surrey, Essex and Hertfordshire

On the right route 

Brief 

  • Provide proactive and reactive PR and media relations support for Arriva's in-house marketing team across the Southern Counties region, ensuring important messages are communicated to passengers and stakeholders.
  • Promote all Arriva services in the region, including local buses, Sapphire, Green Line and Fastrack services.

Results and highlights:

  • Working with Arriva's national marketing team, Maxim helped launch the innovative ArrivaClick on-demand service in Sittingbourne, securing extensive local media coverage, including press, online, radio and TV.
  • Maxim has worked with Arriva to publicise a range of timetable and service changes, ranging from major alterations in Maidstone and Tunbridge Wells in Kent to more localised but still important adjustments elsewhere in the region.
  • Support has included crisis communications needed in response to incidents involving the company's vehicles.
  • Proactive PR has included new fleet and route launches, community and charity initiatives - including events and sponsorship of local clubs and societies - depot open days and promotion of special offers and other marketing campaigns.

Services delivered

Media relations, Community engagement, Crisis communications

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