Sometimes words need to be serious, other times they need to be friendly and relaxed. Erica Jones, account manager at Kent PR and marketing agency Maxim, considers the importance of language when sharing your story.
After many years in PR – the exact number of which we are too gallant to reveal – account director Alison Hardy is finally planning to leave the world of gin and spin and enter the world of genteel retirement. And gin.
Four years ago she couldn’t run to catch a train, this year she’s signed up to run more than 26 miles for charity. Erica Jones, account manager at Kent PR and marketing agency Maxim, explains why fundraising for charity is about more than asking for cash.