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Understanding the generations drives marketing

Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.

April, 2024 more

Erica is (finally) running a marathon

Account Director Erica Jones shares a personal view of cancer, covid and the London Marathon.

March, 2024 more

The importance of handling crisis comms correctly

Every organisation, regardless of size or industry, is susceptible to crises that can potentially tarnish their reputation and even threaten their very existence.

March, 2024 more

Greenwash claims face red flag from the European Union

The European Commission is looking to bring in new legislation to clamp down on greenwashing by companies. This has major implications for businesses and their communication advisers who are promoting their Environmental, Social and Corporate Governance (ESG) credentials, and who operate in the European Union.

March, 2024 more

Maxim Director Joins Leas Lift Board of Trustees

Rachel Knight, Director at Maxim, has been appointed to the volunteer Board of Trustees supporting the restoration and re-opening of the Leas Lift in Folkestone.

March, 2024 more

Consistent communications is key

With recruitment and retaining skills still a challenge facing most businesses, now is not the time to cut back on external and internal communications.

February, 2024 more

Tenth Kent Press & Broadcast Awards goes live

The tenth Kent Press & Broadcast Awards (KPBA) is now open for entries. Designed to recognise and reward local journalism, the not-for-profit scheme is organised by Maxim.

February, 2024 more

Planning for the 10th year of the Kent Press & Broadcast Awards

As we’re now in the 10th year of the awards, we want to make sure we are still running the not-for-profit scheme as well as we possibly can, so we conducted a survey to ask potential entrants for their thoughts. 

January, 2024 more

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