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marketing

The plain and simple answer to good communication

Choose your language to suit your audience and don't over-complicate.

April, 2024 more

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Understanding the generations drives marketing

Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.

April, 2024 more

There’s no such thing as a free lunch, or is there?

In which we consider why it can be a good thing to host a networking event.

February, 2024 more

Awards shortlistings can do wonders for your brand

All awards involvement is good, so make sure you celebrate taking part.

September, 2023 more

Are you good company?

Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.

August, 2023 more

When is it okay to let others use your brand?

Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, explains why it can be good to let your brand out into the wild.

July, 2023 more

Is my news really newsworthy?

Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, considers when something is – and isn't – news.

June, 2023 more

Repeat after me: repetition is a good thing

Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim explains why it's important to repeat yourself.

June, 2023 more

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