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marketing

Should I be marketing my business on social media?

Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, offers some advice to organisations looking to get started on social media.

March, 2025 more

Minimal marketing is better than nothing

When it comes to saving money, marketing can often be top of the list for things to do without. But if you don’t tell people you exist, how can you generate new customers?

May, 2024 more

The plain and simple answer to good communication

Choose your language to suit your audience and don't over-complicate.

April, 2024 more

Understanding the generations drives marketing

Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.

April, 2024 more

How good is your attention to detail?

Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, is here to tell you about the importance of attention to detail.

March, 2024 more

There’s no such thing as a free lunch, or is there?

In which we consider why it can be a good thing to host a networking event.

February, 2024 more

Awards shortlistings can do wonders for your brand

All awards involvement is good, so make sure you celebrate taking part.

September, 2023 more

Are you good company?

Andrew Metcalf, Managing Director of Kent PR, marketing and public affairs agency Maxim, considers what it takes to demonstrate you’re a good company.

August, 2023 more

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