Difficult times for business publications
The demise of a publication that for many years was an integral part of the regional business community gives Andrew Metcalf, a Director at Kent PR and marketing agency Maxim, cause to reflect.
August, 2020 more
Wetherspoons calls time on social media
Is the decision from Wetherspoons' Tim Martin to call time on social media a cynical ploy to simply cut costs at the budget pub chain, or are the likes of Twitter and Facebook going a little flat for some brands? Andrew Metcalf and Rachel Knight of PR and marketing agency Maxim give their views.
April, 2018 more
Ad blocking puts content in the spotlight
With nearly one in seven British adults using ad blocking software, marketers are turning back to content to help them connect their brands with consumers, writes Andrew Metcalf, director of Kent PR and marketing agency Maxim.
April, 2017 more
President Trump’s PR spokesperson - the toughest PR job just got tougher
Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.
January, 2017 more
‘We’re the Superhumans’ sees Channel 4 take Olympic gold
It seems Team GB’s performance in the media league table helped deliver for the BBC during the Olympics. However, with the nation’s broadcaster having the rights and being ad free, what impact has that had on the success of advertisers?
August, 2016 more
With the demise of the print edition of The Independent and the arrival of a new newspaper named New Day, Andrew Metcalf considers the ever-changing media landscape.
February, 2016 more
Maxim is a finalist in the first Kent Digital Awards which organisers say received ‘an outstanding number of entries.
May, 2015 more
How to be a social media success
Erica Jones, Senior Account Executive at Kent PR agency Maxim, offers some tips on social interaction online.
February, 2015 more
we'd love to work with you
get in touchOne of the best ways to get to know Maxim and the work we do is to connect with us on your preferred social media platform. Got a question? Ask away.
©
2024 Maxim PR & Marketing Ltd. Maxim PR & Marketing Ltd is registered in England at Kent Space, Suite 3, 6-8 Revenge Road, Lordswood, Chatham, Kent, ME5 8UD. Company Reg No: 3862042. VAT Reg No: 624 9281 29
Maxim, Pluto House, 6 Vale Avenue, Tunbridge Wells, TN1 1DJ. tel: 01892 513 033 email: hello@maxim-pr.co.uk
website design and hosting by ifour