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public relations

How do I hold my event during Covid?

Erica Jones, Account Director at Kent PR and marketing agency Maxim, considers the options for planning awards, conferences, dinners, exhibitions, and more in the face of Covid-19 uncertainty.

January, 2022 more

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

latest tweet

We must also say thanks to Lee and Roger from @copierkingkent who managed to get it in the office - sorry for being… https://t.co/DdZ0KVdhV1

4 hours ago

An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

How do you secure positive press coverage during a pandemic?

Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.

March, 2021 more

Trust – the bedrock for business

Trust is at the heart of every decision we take, whether it’s the technology we buy, the car we drive, the business we buy from or recommendations to others – or the politicians we vote for. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, considers what it means for business.

February, 2021 more

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