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Maxim helps a client engage with important Kent charity

February, 2025

Fostering a positive profile for a company is at the heart of all successful public relations – and helping clients demonstrate their commitment to the local community is where the team at Maxim often makes a difference.

A few months ago, our managing director Andrew Metcalf responded to a call for help on LinkedIn from friends of Kenward Trust, the Kent charity that supports and empowers individuals affected by addiction and homelessness.

Having known Penny Williams, the charity’s Chief Executive for probably the best part of 20 years, Andrew got in touch to understand what was needed. Armed with the information he sounded out one of our clients: Four Jays, the South East’s largest family-owned toilet, welfare and commercial hire company, and was quickly able to put the two organisations in touch with each other.

Based at Yalding, Kenward Trust desperately needed a new welfare unit that could be used by its residents during their outdoor therapeutic workshops. Rated ‘excellent’ by the CQC, the organisation offers gardening as well as art, pottery and woodwork, as part of their recovery programmes.

Thanks to Managing Director Nathan Heathcote, Four Jays’ team swung into action and agreed to donate a welfare unit.

Connecting Four Jays and Kenward Trust has resulted in the charity taking delivery of a 24-foot Oasis welfare unit, containing a toilet as well as a kitchen area and a meeting room, offering a place to shelter when the weather turns. After a freshen up and electrical safety certification, it was ready for delivery.

The welfare unit, which is a large green box that looks a bit like a storage container, is being crane-lifted off the back of a truck that's branded with the words FOUR JAYS GROUP

Four Jays delivers the welfare unit to Kenward Trust.

Rachel Knight, Director at Maxim, said: “It might seem like a small deal but, for the charity, the need was urgent as residents at Kenward didn’t have close access to an outside toilet. Until Andrew spoke with Penny, he was unaware that its residents are increasingly presenting with the detrimental results of ketamine use, notably weakened bladders. It meant they often urgently need to use a toilet and so lose the confidence to take part in this essential part of their treatment.

“It was great to connect Kenward Trust and Four Jays, and we have helped tell the story via the Kent media and social channels.”

Penny Williams, Chief Executive of Kenward Trust added: “I can’t thank Andrew enough for his interest in helping us and using his vast connections to match our need with one of his customers. His kindness means so much to us and our residents.  

“The generosity of Four Jays will make a huge difference to making our Therapeutic Workshops accessible for those suffering with the horrendous effects of ketamine use.”

The unit was successfully delivered and installed by one of Four Jays’ highly skilled crane operatives, led by Chris Rand, Head of Operations, with support from Kenward Trust’s in-house team.

A man and a woman are stood in front of a truck. They are smiling and clinking mugs in celebration. The truck is branded with the words FOUR JAYS GROUP

Chris Rand of Four Jays enjoys a brew with Kenward Trust's Penny Williams.

Based at Headcorn, near Maidstone, Four Jays is part of Heathcote Holdings and works closely with its sister companies, including Countrystyle Recycling, to provide waste management services to event organisers, construction projects and agriculture.

For further information on the services provided by Four Jays visit www.FourJays.co.uk and more information about the work of the charity can be found at www.kenwardtrust.org.uk

 

posted in: maxim/client news, public relations,

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