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Maxim in tandem with charity bike rider

June, 2018

Maxim, the Kent-based PR and marketing agency, has signed up to support a 2,000 mile charity bike ride from Rye in East Sussex to Syracuse in Sicily this September.

The Swansong ride is the initiative of Rye restaurateur Simon Aylett who describes himself as “a large Englishman with metastatic prostate cancer”.

While still able to do so, the 56-year-old plans to do the ride to raise money for Prostate Cancer UK with a target of raising £15,000.

He will undertake the journey on an electric bike, powered by renewable energy, towing behind him a homemade ‘cyclopod’ – one of his children is an engineer – that will serve as his living accommodation. It will have solar photovoltaic panels on the roof to provide the power needed to charge the bike’s batteries.

The pod Simon will be travelling in.

Maxim director Philip Jones said: “When Simon approached us to see if we would be willing to offer free PR support to help him raise money to fight the third biggest cancer killer in the UK we were pleased to say yes.

“As well as generating publicity we have introduced him to other companies in the south east which have been able to help with providing components for his pod.

“We wish him all the best as he gets into training while also having to fight this horrid disease.”

Simon Aylett on a training ride.

LKM Recycling is supplying the aluminium needed for the manufacture of the pod while Doré Metals is re-processing the reclaimed raw material into aluminium sheet and box sections.

Simon Aylett added: “Maxim has been working hard behind the scenes generating interest for the Swansong ride. They have been instrumental in many of the leaps and bounds we have made putting this exciting challenge together.”

For more information or to donate visit Simon's Swansong website.

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