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With a little help from our friends

October, 2018

As a leading Kent PR, marketing and public affairs agency, Maxim’s role often involves working in partnership with our clients’ stakeholders.

A prime example is our work with the South East Local Enterprise Partnership (SELEP) which brings together a diverse range of public and private bodies to help drive economic growth and regeneration across East Sussex, Essex, Kent, Medway, Southend and Thurrock.

PR support routinely involves working with local authorities at both county and district levels, and bodies such as the Environment Agency and Stansted Airport so that all are fairly represented in the many success stories that need to be told.

In September, SELEP launched a five-year Skills Strategy at a joint event which also saw EKC Group open its new Construction Skills facility at Folkestone College. 

The new centre was built with the help of £1.36million of Local Growth Fund Support sourced via the LEP, and was opened by Folkestone and Hythe MP Damian Collins, Graham Razey, Principal and Chief Executive of EKC Group and Chair of SELEP’s Skills Advisory Group, and Christian Brodie, Chair of SELEP.

(L-R): Damien Collins MP, Graham Razey and Christian Brodie.

Maxim led on the PR for the joint event, but worked closely with EKC Group’s communications team to ensure both organisations achieved coverage.

Ahead of the day, Maxim issued media invitations, drafted a post-event release with comments contributed by EKC Group and the MP’s office, and produced a briefing note for Damian Collins.

On the morning of the launch, which was attended by KMTV, Maxim worked with the reporter to ensure representatives of both partners were featured in coverage, leaving the EKC Group communications team free to manage the running of the event and to greet and host the local MP.

Coverage achieved included TV, print and online via KMTV, a front page in Kent Business and on South East Business's  website.

The story made the front page of Kent Business, the KM Media Group's business publication.

KMTV was also able to talk to interview Damian Collins on political issues unrelated to the skills launch for inclusion in its political programme later that evening.

KMTV's Isabelle Miller (right) interviewing SELEP's skills lead Louise Aitken.

 

Andy Rayfield - Account Director

Andy Rayfield

Maxim / Account Director

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