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news & events

Can Kent square the triangle?

When it comes to growth in life sciences, the Golden Triangle – the area between London, Oxford and Cambridge – continues to lead the way. However, news of the arrival of a Chinese pharmaceutical investment at Discovery Park leads Maxim’s Managing Director, Andrew Metcalf, to consider whether Kent could be well placed to square the triangle when it comes to alternative locations.

May, 2024 more

Understanding the generations drives marketing

Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.

April, 2024 more

Erica is (finally) running a marathon

Account Director Erica Jones shares a personal view of cancer, covid and the London Marathon.

March, 2024 more

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