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news & events

Own goal scored by shambolic European Super League announcement

The recent announcement of the proposed European Super League (ESL) has been an unmitigated PR disaster for the clubs involved and their billionaire owners. While Maxim can’t lay claim to having ever made such a large announcement, Director Andrew Metcalf considers what tactics could help prevent companies snatching PR defeat from the jaws of victory when making their own announcements.

April, 2021 more

An awards writing checklist

Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.

April, 2021 more

Maxim ensures story is on the right track for publicity

A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.

April, 2021 more

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