Commenting on the project, Andrew Metcalf, Maxim’s Managing Director, said: “The starting point for every development project is the ability to answer the key question: why is it important to the local community?
“Once we had a strong story that could stand up to questioning and scrutiny, we engaged with the local community and those with influence over the final planning decision, namely the local Ward Councillors.
“Every project has an engagement strategy, but there’s always the need to be agile as rarely does everything go according to plan. Maxim was called upon to help ensure the Hendy project kept to the tight timetable.
“This is where our years of experience and long-term relationships with key organisations came into their own, which helped get the application to the last planning committee before the Local Elections, in line with Hendy’s commercial and construction timetable.”
John Hendy, Director – Estates & IT at Hendy Group, added: “We have had the pleasure of engaging Maxim in assisting us with two very complex and important developments in the Tunbridge Wells district.
“On both occasions their approach and advice has been first class and it enabled the projects to gain the necessary traction and support they needed from all the key stakeholders in the affected areas. Their knowledge and ability to engage at political and local levels throughout the planning process provided us with all the necessary insight to ensure our messages were effective and targeted.
“Without their guidance, persistence and dedication I doubt the schemes would have been as successful as they have been.”
Community engagement, event management, media relations, public affairs
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