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NHS Medway Clinical Commissioning Group – planning and buying healthcare services for the Medway Towns

A healthy level of communication


  • To provide a proactive and reactive media relations service, including acting as a press office for NHS Medway Clinical Commissioning Group (CCG).
  • To engage with patients, GPs, providers, Public Health, MPs, local councillors and all other stakeholders in the local community, seeking opinion and encouraging behaviour change where appropriate.

Results and highlights

  • Maxim worked as part of Medway CCG’s communications and engagement team from 2016 until 2020, when the CCG merged with seven others to become NHS Kent and Medway CCG.
  • Maxim was the first point of call for all media enquiries and would always respond in a timely manner, often resulting in a more balanced story.
  • Promotion of positive stories, patient engagement and changes to services, liaising with local stakeholders as appropriate. A strong relationship was also built with related communications teams at Medway Council, NHS Medway Foundation Trust and NHS England.   
  • Provision of strategic advice, as well as operational assistance, to senior members of the executive team and commissioners.
  • Provision of highly valued crisis communications support. Maxim was also brought in to assist a nearby CCG when the Care Quality Commission (CQC) took action at a local GP surgery.  
  • Production of posters, leaflets, engagement documents and surveys, as well as the CCG’s annual report summary. This involved summarising the main report, drafting additional copy and arranging design and print.

Services delivered

Media relations, Crisis communications, Public Affairs, Community Engagement, Corporate communications

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