Cripps – Kent's largest law firm

Law unto yourself

Brief

• Position Cripps as a key regional law firm serving clients locally, nationally and internationally from its offices across Kent and London. 

• Showcase the firm’s legal expertise in both commercial and private client sectors, celebrating achievements and highlighting the wide range of services offered.
• Work with the Cripps media team to announce the rebranding of Cripps Harries Hall LLP.

Results and highlights

• Maxim has worked with Cripps since supporting the publicity for its merger with Vertex Law in 2013. 

• A range of targeted articles has highlighted Cripps’ expertise in a wide range of industry sectors, including farming, food manufacturing, property and technology.
• By working closely with the individual legal experts, Maxim has successfully identified an ongoing series of legal issues that are of interest to the business media – and their readers – enabling Cripps to be positioned as expert advisors.
• Raising awareness of the firm’s private client work with a variety of articles published in lifestyle publications.
• General profile-raising through the issuing of press releases and comments, as well as the development of relationships with key media representatives.