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How to get a hashtag trending

July, 2015

During the Kent Press & Broadcast Awards Ceremony the hashtag #KPBA consistently trended at number 8 in the UK on Twitter, reaching some 488,000 accounts.

We thought we’d share a few tips with you on how to get a hashtag trending during an event.

  • Choose a relatively short hashtag (remember a tweet is a maximum of 140 characters) and check whether it is in use already before publicising it.
  • Use the hashtag in advance of the event. By the time it comes to the day, nobody should be wondering what it is.
  • Make sure the hashtag is visible in as many places as possible. As well as on banners and screens around the room, we had it on pens and the programme that was in each attendee’s place.
  • Choose a venue with wifi or at least a good 3G signal.
  • Try and get a Twitter user with a large following to join in. One of our judges Fleet Street Fox has 75,000 followers which certainly helped boost the stats.
  • Encourage people to tweet – we asked people to keep their phones on rather than turn them off.
  • As an organiser, you should be tweeting throughout the event. Use images and mention different people to encourage retweets.

There are no guarantees with social media but you can see from the Storify timeline below – which doesn’t include every tweet – that people were engaged whether they were at the ceremony or not.
 

 

Rachel Knight - Director

Rachel Knight

Maxim / Director

posted in: maxim/client news, social media,

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