back to top

Maxim shortlisted for national communications award

November, 2020

A major community engagement campaign sees Maxim on the shortlist for a national award, alongside client the Rochester Bridge Trust.

The Rochester Bridge Refurbishment Project is a finalist in the Public Relations Communications Association (PRCA) Public Affairs Awards, in the category for Best In-House Consultancy Collaboration. This is a joint shortlisting for Maxim, the Rochester Bridge Trust and their lead contractor FM Conway.

Maxim’s Erica Jones, who manages the Trust’s external communications, said: “To be shortlisted as one of the top five collaborations in the country is an amazing way of acknowledging that communicating about a project – even one that will cause disruption and therefore inevitably draw some grumbles – is a positive activity to do.

“Before any visible sign of this project began, we were brought into the arrangements and fully briefed on all aspects of the work because the Trust understood the importance of keeping the public as informed as possible. This early partnership working meant we were able to draw up an in-depth communications plan, which resulted in a lot of positive feedback from the community.”

The communications programme included regular blogs, public events, stakeholder briefings, social media, advertising, newsletters, emails, letter drops, filming, photography, and more, to ensure as much of the community as possible was kept up to date.

Erica added: “It’s been a significant programme and one I’ve been very proud to be a part of, both for the refurbishment’s positive impact on the community and for the successful reach of this intensive communications plan.”

The winners will be announced at a virtual ceremony on 3 December 2020. Find out more at:

posted in: maxim/client news, public relations,

we'd love to work with you

get in touch