Rochester Bridge Trust - a unique survivor from medieval times

Spanning the centuries

Brief

• To raise awareness of Rochester Bridge Trust, which has maintained crossings at Rochester, at no cost to the public, for more than 600 years.
• Promote the Bridge Works exhibition to encourage visitors.
• To keep the public updated regarding road works and maintenance issues, including during the multi-million pound refurbishment.
• Support the trust’s engineering education initiative, including representation at exhibitions and events and promotion of materials in primary schools, fronted by Langdon the Lion.
• To celebrate the centenary of the completion of the current Old Bridge.
• Provide social media support.
• To raise awareness of the trust’s broader charitable activities in areas such as education, engineering and the historic fabric of Kent.

Results and highlights

• Ongoing profile building via events, press releases, social media, awards nominations and other activities, including a fully-booked programme of community lectures.
• Broad range of promotional activities ensured a high and constant flow of visitors to the exhibition.
• Promoting educational activities to ensure a wide reach to children and educators.
• Design and production of all the information boards for an exhibition celebrating the Old Bridge centenary with broadcast, print and online coverage as well as organising and managing publicity for the opening event.
• Ongoing positive coverage across the media of the trust’s broader charitable works.
• Production of annual reports, information brochures, event programmes and other corporate literature.