January, 2013
Working for our client Manston Airport, and closely with KLM’s in-house PR team and its senior management, Maxim played its part in securing the attendance of the county’s media at the big announcement in the grounds of the iconic Canterbury Cathedral.
The region’s television, radio and newspapers serving the county duly arrived with Maxim on hand to manage the one-to-one interviews, alongside the airline’s PR contact Cristina Chiriac, with KLM’s Henri Hourcade and Charles Buchanan, Chief Executive of Manston.
The result was wall-to-wall Kent coverage, the audience identified by both KLM and Manston as the key priority. And through our previous contact with renowned and highly respected travel editor Simon Calder, there was also coverage in the Independent. Given the importance of reaching Kent’s business community, Maxim also engaged directly with the Chambers of Commerce, and other key players such as Visit Kent and Locate to Kent to extend the awareness of the new route.
Being thanked by your client makes it all worthwhile, being thanked by your client’s customer, makes it even better.
During the event, and over a beer after the launch, it was clear that our work was much appreciated. Sometimes regional agencies go unnoticed, despite delivering strong regional coverage, and when required national or international coverage.
The PR industry is undergoing considerable change at the moment, with smaller boutique agencies being set up, in part as a lifestyle choice by talented practioners but also by those who recognise that London is not the be all and end all when it comes to good PR and marketing advice. This approach is not news to Maxim and it’s why we have, since 1995, successfully sought to serve businesses and organisations across the South East.
We believe we have the necessary skills, and that all-important local knowledge, to exceed what can be delivered by bigger national agencies. Our clients recognise what we can deliver, and are happy to speak on our behalf, the challenge is getting that message to those who are arguably seduced by London agencies.
Our work for the launch of the new KLM route reaffirmed our belief in the role of regional agencies. The message is clear: for strong press coverage you don’t always need to go to London.
Andrew Metcalf
Maxim / Managing Director
posted in: maxim/client news, media relations,
Winners of the Kent Press & Broadcast Awards 2024 are announced
After a record number of entries, the best work of everyone involved in the media in Kent has been celebrated at an awards ceremony hosted by BBC news presenter Martine Croxall.
July, 2024 more
Finalists unveiled for Kent Press & Broadcast Awards 2024
After receiving a record number of entries, the organisers of the Kent Press & Broadcast Awards (KPBA) have announced the finalists in 16 categories.
June, 2024 more
When it comes to growth in life sciences, the Golden Triangle – the area between London, Oxford and Cambridge – continues to lead the way. However, news of the arrival of a Chinese pharmaceutical investment at Discovery Park leads Maxim’s Managing Director, Andrew Metcalf, to consider whether Kent could be well placed to square the triangle when it comes to alternative locations.
May, 2024 more
Erica is (finally) running a marathon
Account Director Erica Jones shares a personal view of cancer, covid and the London Marathon.
March, 2024 more
Maxim Director Joins Leas Lift Board of Trustees
Rachel Knight, Director at Maxim, has been appointed to the volunteer Board of Trustees supporting the restoration and re-opening of the Leas Lift in Folkestone.
March, 2024 more
Tenth Kent Press & Broadcast Awards goes live
The tenth Kent Press & Broadcast Awards (KPBA) is now open for entries. Designed to recognise and reward local journalism, the not-for-profit scheme is organised by Maxim.
February, 2024 more
Planning for the 10th year of the Kent Press & Broadcast Awards
As we’re now in the 10th year of the awards, we want to make sure we are still running the not-for-profit scheme as well as we possibly can, so we conducted a survey to ask potential entrants for their thoughts.
January, 2024 more
Maxim’s Christmas gift (and the end of the Maxim calendar!)
Maxim has delivered a car full of gifts for children across Kent to kmfm as part of the radio station’s Give a Gift appeal.
December, 2023 more
Three years after moving to Spain, Philip Jones reflects on some of the issues he has experienced while working remotely.
November, 2023 more
Why ghosting in business has to stop
Are business relationships now as disposable as those on Tinder? Approaching agencies, suppliers or freelancers and then ghosting them needs to stop.
November, 2023 more
My 10 years in PR – how it started
Account Director Erica Jones looks back at her unexpected leap from newspaper sub-editor into the world of public relations.
November, 2023 more
Kent journalists’ worst moments
We asked Kent journalists to describe the worst or most embarrassing thing that’s ever happened to them in their jobs. We got such a variety of answers – from the genuinely traumatic to those that made us gasp or laugh out loud.
October, 2023 more
Maxim invites you to a Macmillan Coffee Morning
Pop into Maxim Towers for a look around our new base and enjoy a sweet treat for charity
September, 2023 more
We often get asked ‘where did the name Maxim come from?’ It took a while for the founders to settle on a name but there is an explanation.
August, 2023 more
Effective public relations is much more than simply media relations – the value of a press release goes beyond just sending it to the media. It’s about utilising the reach of all available channels to communicate with your target audience(s) and key stakeholders.
August, 2023 more
Announcing the winners of the Kent Press & Broadcast Awards 2023
The best journalists in Kent have been revealed during an awards ceremony hosted by BBC news presenter Martine Croxall.
July, 2023 more
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, considers when something is – and isn't – news.
June, 2023 more
Finalists unveiled for Kent Press & Broadcast Awards 2023
The finalists for the ninth annual Kent Press & Broadcast Awards (KPBA) have now been revealed, after the team of independent judges personally reviewed almost 100 entries across 14 categories.
June, 2023 more
Kent Press & Broadcast Awards 2023 open for entries
The Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism, is now open for entries.
March, 2023 more
Account Director makes the cut for charity
Would you give up your hair to help others? Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim is losing (some of) her locks to help a child with cancer.
February, 2023 more
Cost of living crisis sees scaled-back Christmas ads
As Christmas fast approaches, brands are vying for our attention more than ever but with the cost of living crisis a real concern, this year seems a little different.
December, 2022 more
What are FAQs and why do I need them?
Frequently asked questions can be a valuable business tool, writes Maxim Account Director Erica Jones, if you take the time to prepare and share them.
November, 2022 more
Look after your personal brand
These days your personal brand can be just as important as an organisation’s, whether you’re a national figure or simply a business person trying to get on with an everyday job, according to Rachel Knight, Director at Maxim.
September, 2022 more
Professional photography is a cost-effective investment
We all know a picture speaks a thousand words. Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim, wants to know how many of you acknowledge this fact when marketing your business?
August, 2022 more
Kent’s top journalists announced
The county’s top journalists found themselves making the headlines after the winners of the 2022 Kent Press & Broadcast Awards (KPBA) were announced.
July, 2022 more
Don’t over-complicate your message
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, explains the importance of press releases and how to use them.
July, 2022 more
Finalists unveiled for Kent Press & Broadcast Awards 2022
After reviewing all 118 entries, the judges for the Kent Press & Broadcast Awards (KPBA) have decided on the finalists in 16 categories, saying ‘choosing winners was tougher than ever’.
June, 2022 more
BBC’s Ben Brown to host Kent Press & Broadcast Awards
After running online for two years due to the pandemic, the Kent Press & Broadcast Awards ceremony is due to take place in person again, with the BBC’s Ben Brown hosting the event.
February, 2022 more
Can you imagine what would have happened if Covid-19 had hit us 20 years ago? There would have been very little ability to work from home because the technology simply wasn’t widely available or in use.
December, 2021 more
20 years of memorable moments at Maxim
In 2021, director Rachel Knight marked 20 years with Maxim, having joined as an account executive in 2001. Here she reflects on 20 memorable moments from her time with the Kent PR, marketing and public affairs agency.
October, 2021 more
Winners announced for the Kent Press & Broadcast Awards 2021
The winners of the seventh Kent Press & Broadcast Awards were announced during a virtual ceremony on Friday, 10 September.
September, 2021 more
PRide Award shortlisting for community engagement project
An 18-month project for the Rochester Bridge Trust has seen Kent PR and marketing agency Maxim shortlisted for an award.
August, 2021 more
Kent PR agency strengthens senior team
For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors.
July, 2021 more
Finalists announced for Kent Press & Broadcast Awards 2021
A panel of media experts has selected the finalists for this year’s Kent Press & Broadcast Awards (KPBA).
July, 2021 more
Entering – and preferably winning – awards can be a great promotional tool for yourself and/or your organisation, but what is the secret to success? How do you get yourself on the shortlist? And what can you do to ensure victory is yours? Erica Jones of Kent PR and marketing agency Maxim offers some advice.
April, 2021 more
Maxim ensures story is on the right track for publicity
A fundamental basic of public relations is getting the story to the media in the most efficient and effective manner. Andrew Metcalf, Director of Kent PR and marketing agency Maxim, explains more and shares a recent success story, which demonstrates why PR is more than “just” a press release.
April, 2021 more
Maxim helps secure major Kent planning permission
The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.
March, 2021 more
How do you secure positive press coverage during a pandemic?
Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.
March, 2021 more
Kent Press & Broadcast Awards 2021 open for entries
The annual Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism and organised by Kent PR and marketing agency Maxim, is now open for entries.
March, 2021 more
Winners announced for the Kent Press & Broadcast Awards 2020
The sixth annual Kent Press & Broadcast Awards ceremony took a different shape this year as the winners of more than 30 awards were announced during a virtual ceremony.
November, 2020 more
Maxim shortlisted for national communications award
A major community engagement campaign sees Maxim on the shortlist for a national award, alongside client the Rochester Bridge Trust.
November, 2020 more
Tunbridge Wells public relations and marketing agency Maxim is celebrating a landmark 25 years in business.
November, 2020 more
Finalists announced for Kent Press & Broadcast Awards 2020
After reviewing almost 140 entries, the judges for the Kent Press & Broadcast Awards (KPBA) have decided on the 2020 finalists, declaring ‘a high level of journalism across the board’.
September, 2020 more
Feedback from the #KPBA 2020 finalists
Take a look at a selection of the tweets from the Kent Press & Broadcast Awards' finalists.
September, 2020 more
A UK first, a sex trap and big stink – a recipe for strong editorial coverage
Having a ‘UK first’ is often an advantage when trying to secure media interest, add in a sex angle and a possible dystopian future, and you have the basis for a strong news piece. Maxim director Andrew Metcalf recently had the pleasure of helping to tell one such story for our client NIAB EMR.
August, 2020 more
For the safety of all involved, the Kent Press & Broadcast Awards ceremony is going virtual for 2020.
August, 2020 more
Difficult times for business publications
The demise of a publication that for many years was an integral part of the regional business community gives Andrew Metcalf, a Director at Kent PR and marketing agency Maxim, cause to reflect.
August, 2020 more
Big public backing for Biggleston Yard, Canterbury
Securing public support for a £30m Kent city centre investment to support the project team’s path through the planning process is one of Kent PR and marketing agency Maxim’s latest success stories, writes Andrew Metcalf, the Director who led the community and stakeholder engagement activity.
August, 2020 more
Successful bid strengthens Maxim client
Raising awareness of what an organisation does, and how it makes a difference, can help secure influential advocates and have a major impact on the success of a business. Maxim director Andrew Metcalf considers a case in point, client NIAB EMR
July, 2020 more
Extension to submission date for Kent Press & Broadcast Awards entries
In recognition of the strange times we find ourselves in, the Kent Press & Broadcast Awards entry deadline has been extended
June, 2020 more
How the Maxim team has adapted to lockdown working
It’s been more than ten weeks since we all started working from home, which is more than long enough to form a habit. Erica Jones, Account Manager at Kent PR and marketing agency Maxim, looks at how the team has adapted to the – hopefully temporary – new normal.
June, 2020 more
Change of submission date for Kent Press & Broadcast Awards entries
In a bid to give all journalists a fair opportunity to enter the Kent Press & Broadcast Awards, the entry deadline has been extended.
April, 2020 more
Top tips for becoming a valued media spokesperson
The media is constantly on the lookout for credible spokespeople to respond to enquiries, often resulting in interviews in print, on radio, and on television. Andrew Metcalf, Director at PR and marketing agency Maxim, offers some advice on becoming – and proving yourself – a valued spokesperson for the media.
March, 2020 more
Maxim project shortlisted for national award
A Maxim project that secured planning permission for the proposed redevelopment of three retail sites in historic Canterbury has been shortlisted for a national placemaking award.
March, 2020 more
Sponsor Erica in aid of Macmillan Cancer Support
Erica Jones, an account manager at Tunbridge Wells PR and marketing agency Maxim, is asking for sponsorship in aid of Macmillan Cancer Support, to encourage her through her gruelling training ahead of the London Marathon.
March, 2020 more
Unfortunately, due to the ongoing situation with coronavirus, we are putting our search for an account manager on hold.
March, 2020 more
Sometimes words need to be serious, other times they need to be friendly and relaxed. Erica Jones, account manager at Kent PR and marketing agency Maxim, considers the importance of language when sharing your story.
February, 2020 more
Andrew helps give Kent business a stronger voice
Maxim director Andrew Metcalf has been reappointed to the board of the Kent & Medway Economic Partnership (KMEP) to represent the county’s business community.
February, 2020 more
Alison calls time on the world of PR
After twenty-five years with leading PR agency Maxim, account director Alison Hardy is retiring.
January, 2020 more
Simon McCoy to return as Kent Press & Broadcast Awards host
Afternoon Live journalist Simon McCoy will return to present this year’s Kent Press & Broadcast Awards (KPBA) ceremony, after proving extremely popular when he first hosted in 2018.
January, 2020 more
Farewell to account director Alison
After many years in PR – the exact number of which we are too gallant to reveal – account director Alison Hardy is finally planning to leave the world of gin and spin and enter the world of genteel retirement. And gin.
January, 2020 more
Erica’s running the London Marathon 2020
Four years ago she couldn’t run to catch a train, this year she’s signed up to run more than 26 miles for charity. Erica Jones, account manager at Kent PR and marketing agency Maxim, explains why fundraising for charity is about more than asking for cash.
January, 2020 more
Placemaking might not be a word you use everyday – or maybe aren’t familiar with – but it is almost certainly something you appreciate and enjoy the results of.
December, 2019 more
What is a video press release?
A video press release, or a video news release, is filmed as a news report to then be issued to the media. Much like the written version, a video press release should be produced in a style that will make it easy for the media to use.
August, 2019 more
Adventure golf putts media management to the test
An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.
August, 2019 more
Winners announced for the Kent Press & Broadcast Awards 2019
Kent’s media gathered for the fifth Kent Press & Broadcast Awards ceremony where more than 30 awards were presented to recognise work in broadcast, digital and print journalism.
July, 2019 more
Learning about life in Public Relations
University of York student Lydia Thurlow, 21, joined the team at Maxim during a week-long experience learning what PR is all about.
June, 2019 more
Finalists announced for Kent Press & Broadcast Awards 2019
The finalists for 2019’s Kent Press & Broadcast Awards (KPBA) have been chosen in categories covering everything from print to digital media, broadcast, features and media innovation.
May, 2019 more
Nina Hossain to host Kent Press & Broadcast Awards
Award-winning ITV journalist Nina Hossain will be hosting this year’s Kent Press & Broadcast Awards (KPBA) ceremony.
February, 2019 more
RBLI enlists Maxim for centenary push
2019 sees Royal British Legion Industries (RBLI) celebrate 100 years of improving lives every day, and Maxim has been recruited by the military charity to help mark the milestone.
February, 2019 more
Personal achievement is a (half) marathon effort
From walking to running, Erica Jones, Account Manager at Kent PR and marketing agency Maxim, explains how a lesson learned at work has led to a very personal success.
February, 2019 more
Alice in PR wonderland as she joins Maxim
Tunbridge Wells-based PR and marketing agency Maxim has recruited a former communications and engagement officer to its team.
February, 2019 more
Thanet Community Awards celebrate voluntary contribution
Maxim got a closer look at the contribution voluntary groups make to society when they were guests at the inaugural Thanet Community Awards.
January, 2019 more
Kent Business Leaders’ Dinner delivers insight
Taking the opportunity to meet with other business owners, Andrew Metcalf and Philip Jones joined more than 90 people at a recent Kent Business Leaders’ Dinner.
January, 2019 more
Congratulations to our competition winner
For this year's Christmas competition we decided to get a little creative again, recreating some of our clients in miniature.
January, 2019 more
Maxim supports Kent’s construction sector
As a board director of Kent Invicta Chamber of Commerce, Maxim’s Andrew Metcalf presents at the monthly Kent Construction Focus Group (KCFG), the highly successful group that promotes the economic wellbeing of local businesses in the sector.
December, 2018 more
With a little help from our friends
As a leading Kent PR, marketing and public affairs agency, Maxim’s role often involves working in partnership with our clients’ stakeholders.
October, 2018 more
Is the pun soon to be a thing of the past in the world of PR, its demise hastened by the onward march of search engine driven content?
August, 2018 more
University of Exeter graduate Mary Dewar explains her week’s introduction into public relations at Kent-based PR and marketing agency Maxim.
July, 2018 more
A selection of tweets from the Kent Press & Broadcast Awards ceremony, held at The Spitfire Ground St Lawrence, Canterbury.
July, 2018 more
Winners announced for the Kent Press & Broadcast Awards 2018
Awards have been presented in 15 categories to recognise the efforts of print, broadcast and digital journalists at this year’s Kent Press & Broadcast Awards (KPBA).
July, 2018 more
Maxim in tandem with charity bike rider
Maxim has signed up to support a 2,000 mile charity bike ride from Rye in East Sussex to Syracuse in Sicily this September.
June, 2018 more
Tribute to BBC South East sports reporter Neil Bell
The Kent Press & Broadcast Awards' sports award has been renamed in honour of BBC South East's reporter Neil Bell who died earlier this year.
June, 2018 more
Celebrating high quality design and development in Kent
Nominations are now open for entries into the Kent Design & Development Awards 2018, and PR and marketing agency Maxim is proud to be a headline sponsor.
June, 2018 more
Economic Development on West Kent agenda
In his capacity as a director of Kent Invicta Chamber, Andrew Metcalf chaired the recent West Kent Economic Development Group, which brought together many important and influential businesses from across Tunbridge Wells, Tonbridge and Sevenoaks.
June, 2018 more
Using public relations to make sure succession planning is a success
Succession planning is a challenge often overlooked until it's too late. Andrew Metcalf believes that public relations has an important role to play in helping the transition to go as smoothly as possible.
May, 2018 more
Finalists announced for Kent Press & Broadcast Awards 2018
A panel of expert judges has shortlisted 60 finalists in 15 categories for the Kent Press & Broadcast Awards (KPBA) 2018.
May, 2018 more
Office dog Alice makes it to BBC One
At Kent PR agency Maxim, the staff are well aware that office dog and Chief Morale Officer Alice Knight is the most popular member of the team. Now it seems it's been proved as she appeared on prime time TV.
May, 2018 more
National kudos for the Kent Press & Broadcast Awards
The Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme established and run by Kent PR agency Maxim, was recently shortlisted for a national award.
May, 2018 more
An award for Kent awards scheme?
The Kent Press & Broadcast Awards (KPBA), a not-for-profit scheme established by Maxim, has been shortlisted for a national award.
March, 2018 more
Simon McCoy to host Kent Press & Broadcast Awards
Simon McCoy, dubbed as ‘everyone’s favourite rogue newsreader’ by the Telegraph, will be hosting this year’s Kent Press & Broadcast Awards (KPBA) ceremony.
February, 2018 more
Free Kent on Sunday pays ultimate price
For the first time in more than 15 years, there was no edition of Kent on Sunday this weekend after its owners, Archant, took the decision to close it. Andrew Metcalf looks back at the rise, and unfortunate fall, of the award-winning newspaper.
December, 2017 more
Widespread media coverage for latest plans for new Lower Thames Crossing
Maxim has helped engage with business and secure strong media coverage for the latest design for the new Lower Thames Crossing.
November, 2017 more
Maxim helped secure national media coverage for client Markerstudy Leisure and its venue Bewl Water when Sir Malcolm Campbell’s restored Bluebird K3 was rolled out for a public test day.
September, 2017 more
Kent Press & Broadcast Awards 2018 to go ahead
The Kent Press & Broadcast Awards (KPBA), a scheme organised by Tunbridge Wells-based PR and marketing agency Maxim, will be going ahead for a fourth time.
September, 2017 more
Winners announced for the Kent Press & Broadcast Awards 2017
Print, broadcast and digital journalists, as well as photographers and designers, were recognised in 14 categories at this year’s Kent Press & Broadcast Awards ceremony.
July, 2017 more
Social media is an important part of the Kent Press & Broadcast Awards ceremony. Relive the day via some of the best tweets.
July, 2017 more
Reaction to the announcement of the #KPBA finalists 2017
Find out how people reacted when we announced the shortlist for the Kent Press & Broadcast Awards 2017.
May, 2017 more
Shortlist for the Kent Press & Broadcast Awards 2017 Announced
Fourteen categories, 129 entries and six judges - the #KPBA finalists have been announced.
May, 2017 more
Timing is (almost) everything in media relations
In PR – as in life – timing is not quite everything but it can play an important role in how much coverage a story receives.
May, 2017 more
President Trump’s PR spokesperson - the toughest PR job just got tougher
Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.
January, 2017 more
Gavin Esler to host Kent Press & Broadcast Awards
Award-winning television and radio broadcaster, writer and journalist Gavin Esler will host this year’s Kent Press & Broadcast Awards ceremony.
January, 2017 more
Regional media and free press could be the casualties of new legislation
If you could take someone who annoyed you to court with no fear about the costs, would you do it? Andrew Metcalf, director of Kent PR and marketing agency Maxim, considers the potential consequences of Section 40 on the nation’s media, including the county’s own regional press.
December, 2016 more
Freebies: Good marketing tool or a waste of money?
There’s something about the word free that draws people in, but do we actually need, want or use those items we’ve hastily grabbed? Erica Jones from Kent PR and marketing agency Maxim looks at the benefits or otherwise of the free gift.
November, 2016 more
Public relations and positivity
Public relations focusses on the positive side of your work, explains Erica Jones of Kent PR and marketing agency Maxim.
November, 2016 more
Protecting your reputation in a crisis
Any organisation, no matter how well run, can face a potential public relations crisis. How the situation is handled can make a significant difference to its impact.
September, 2016 more
Tips for taking photos for the press
A good picture can tell – or even sell – a story so as a PR agency Maxim always advises clients to use a professional photographer whenever possible. But what if you don't have the time or the budget?
September, 2016 more
Winners of the Kent Press & Broadcast Awards 2016 announced
More than 100 guests gathered to celebrate the best of the county’s media at the second Kent Press & Broadcast Awards ceremony.
July, 2016 more
Relive the Kent Press & Broadcast Awards ceremony 2016
The best of the tweets using #KPBA before, during and after the Kent Press & Broadcast Awards ceremony.
July, 2016 more
Celebrating Kent’s design, development and built environment
The search is now under way to find the winners of the Kent Design & Development Awards 2016, and PR and marketing agency Maxim is proud to be a headline sponsor.
June, 2016 more
Politician defends a journalist – shock horror
Does it matter if someone is offended by a reporter’s line of questioning? Andy Rayfield, account director at Kent PR and public affairs agency Maxim, says he believes journalists have every right to ask probing questions
June, 2016 more
Massive response to public consultation
The public consultation into the proposed new Lower Thames Crossing could have a big impact on the future of infrastructure in the South East. Kent PR and public affairs agency Maxim was involved in the campaign to encourage the business to community to have their say.
June, 2016 more
How to prepare to face the television cameras
Being interviewed by the media can be a daunting experience, being interviewed on film can make it even more nerve-racking. Erica Jones of PR and marketing agency Maxim offers some advice to help you get it right.
May, 2016 more
Finalists announced for the Kent Press & Broadcast Awards 2016
See how the #KPBA finalists reacted when we announced the shortlist.
May, 2016 more
The importance of local newspapers
With bloggers, social media, fanzines and citizen reporters creating a wealth of content, is local journalism still necessary?
May, 2016 more
Public relations versus marketing
What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains
April, 2016 more
Last minute rush secures bumper awards entries
Proving journalists love an impending deadline, 57 per cent of the 147 entries for the Kent Press & Broadcast Awards were submitted either the day before or on the closing date for submissions.
April, 2016 more
The secret to organising a group photograph
Erica Jones of PR and marketing agency Maxim offers some advice on gathering up important people for that must-have group photograph.
March, 2016 more
How can small businesses build a strong reputation in the media?
Andrew Metcalf, director of Kent PR and public affairs agency Maxim, will be sharing some of his knowledge on building a reputation in the media next week.
March, 2016 more
With the demise of the print edition of The Independent and the arrival of a new newspaper named New Day, Andrew Metcalf considers the ever-changing media landscape.
February, 2016 more
Cathy Newman to host Kent Press & Broadcast Awards
Journalist and broadcaster Cathy Newman will host this year’s Kent Press & Broadcast Awards ceremony in July.
February, 2016 more
Parties, long lunches and the work of entertaining
PR isn’t all late nights and parties, and when it is they’re not quite as glamorous as you’d expect. Maxim PR senior account executive Erica Jones dispels the myths.
January, 2016 more
Kent Press & Broadcast Awards 2016 now open
The Kent Press & Broadcast Awards (KPBA) is now open for entries
November, 2015 more
Ex sub-editor Erica Jones of Kent PR and marketing agency Maxim looks at the different way press, client and calendar deadlines impact upon workload.
September, 2015 more
Coffee, cake and cuddles with the office pups
This year PR and marketing agency Maxim will be taking part in the World’s Biggest Coffee Morning in aid of Macmillan for the first time.
September, 2015 more
The importance of the office dog
In honour of National Dog Day, Alice Knight, a Havanese puppy who lives with Maxim account director Rachel Knight, describes her role as Chief Morale Officer at the Kent PR agency.
August, 2015 more
During the Kent Press & Broadcast Awards Ceremony the hashtag #KPBA consistently trended at number 8 in the UK on Twitter, reaching some 488,000 accounts.
July, 2015 more
The inaugural Kent Press & Broadcast Awards were a resounding success, now the trophies have been presented Kent PR agency Maxim can reveal the winners.
July, 2015 more
FIFA scandal undermines brand of beautiful game
News of arrests at FIFA’s headquarters in Geneva by FBI agents sent the media into a frenzy of activity, calling into question the reputation of the beautiful game. Football fan Andy Rayfield considers some interesting questions.
May, 2015 more
Grant tops polls in General Election prediction competition
It wasn't just the pollsters who were caught out when it came to predicting the outcome of the General Election. It’s clear that many people in Kent found it difficult to call if the results of Maxim’s recent competition are anything to go by.
May, 2015 more
Kent Press & Broadcast Awards finalists announced
We've had a great reaction to the announcement of the finalists in the first Kent Press & Broadcast Awards
May, 2015 more
Maxim is a finalist in the first Kent Digital Awards which organisers say received ‘an outstanding number of entries.
May, 2015 more
Are you a budding Peter Snow and able to predict the result of the General Election?
As an agency which helps many of its clients understand the political landscape, we thought it would be a fun for us all to try to predict how the public will vote in Kent – with the added incentive of the chance to win a case of Chapel Down wine.
April, 2015 more
All about Awards – from publicising to entering
It’s important for businesses to shout about their achievements which is why Kent PR agency Maxim encourages clients to get involved in award schemes. Account Director Andy Rayfield explains our role.
April, 2015 more
‘Fantastic response’ to media awards
More than 100 individuals submitted 143 entries to the first Kent Press & Broadcast Awards, a scheme that celebrates those working in the media.
April, 2015 more
Securing editorial coverage – the role of the case study
Case studies can be the perfect way to demonstrate the value of your product or service, explains Andrew Metcalf, Director of Kent PR agency Maxim
April, 2015 more
Peter Sissons to host first Kent Press & Broadcast Awards
Veteran broadcaster Peter Sissons will be the host of the first Kent Press & Broadcast Awards ceremony.
March, 2015 more
Find out how to secure media coverage for your business
Maxim’s Andrew Metcalf has teamed up with Chris Price, the KM Group’s business editor, to present a workshop at the West Kent B2B exhibition and conference.
March, 2015 more
20 years of Maxim: From hosting prime ministers to difficult sporting heroes
Three prime ministers, an oversized lion, Manchester United, the world’s most powerful offshore wind farm, the country’s first Angry Birds theme park, hungover England rugby players, cocktail cherries and a campaign for Vatican reform. Maxim’s 20 years have been varied, enjoyable and challenging.
March, 2015 more
All eyes on Thanet in the run up to the Election
As we all know, Kent, and in particular Thanet South, is going to be in the media spotlight as the clock ticks down to the General Election. As an agency, the team at Maxim spends a lot of our time supporting clients in East Kent and taking the political temperature is part of our daily work.
February, 2015 more
Looking back to the launch of Manchester United champagne
Do you remember when we helped to launch Manchester United champagne? Alison Hardy, Account Director for Kent PR agency Maxim, looks back to the 90s and her time socialising with the players
February, 2015 more
Then and now: Getting your message to the media
Philip Jones, Director of Kent PR agency Maxim, looks at how times have changed in the life of the humble press release – and how they haven’t.
January, 2015 more
A new Economic Development Group for West Kent is being set up to represent the views of local businesses in Tonbridge, Tunbridge Wells and Sevenoaks.
January, 2015 more
Mark p-p-p-picked up a penguin and an iPod too
Congratulations to Mark Anderson, who completed our Christmas competition and won the star prize.
January, 2015 more
Why 'no comment' is not the answer
If a journalist asks you a question, there is very rarely an occasion when ‘no comment’ is the right answer.
January, 2015 more
Three Kent organisations have pledged their support for local journalism by sponsoring a new awards scheme for the county’s media.
November, 2014 more
And the winner is… Kent Design & Development Awards
Having been asked to join Kent County Council and DHA Planning as one of the major sponsors of the 2014 Kent Design and Development Awards, it’s great to report that they were a roaring success and showcased the many excellent construction projects taking place across the county.
November, 2014 more
This week marks Erica’s year anniversary at Maxim, so she’s been looking back at her first few days and the range of experiences her now not so new career entails.
November, 2014 more
Planning success for solar farm
An 18MW solar farm has been given the go-ahead at Orchard Farm in Iwade, Kent. Maxim was appointed by GH Dean & Co Ltd, the company behind the project, to assist with taking it through the planning system in Swale.
October, 2014 more
New client is a #lidlsurprise for Maxim
We all know ranking high on Google is good for business, but having a good enough website to keep prospective clients – and the work capability to live up to your promise – are equally important. Fortunately, Maxim had all three when we recently landed a little project with a big name.
October, 2014 more
Maxim launches the Kent Press & Broadcast Awards
Maxim is launching a new awards scheme for the Kent media.
October, 2014 more
Maxim produces tourism newspaper – read all about it
After more than a decade in newspapers Erica Jones thought she’d miss the excitement of a print deadline whooshing by. Then she was given the task of helping to produce The Summer Times – the perfect opportunity to utilise the skills of her previous career for the benefit of a client.
August, 2014 more
PR skills put to the test in local newsroom
As the media is constantly changing it is vital for PR agencies to keep up to date with how journalists work. Rachel Knight, account director at Maxim, spent the afternoon in a busy newsroom to soak up the atmosphere.
August, 2014 more
Gaining excellent PR experience for the future
Another summer of providing work experience to students kicks off with Chloe Choudray. Here she shares her thoughts on her week at Kent PR agency Maxim.
July, 2014 more
PR has to be earned - it’s not free
There is no such thing as free PR. Businesses who think that PR is free rarely, if ever, get the full benefit of it as a way of building trust and engaging with their customers.
June, 2014 more
How does PR link with digital?
Andrew Metcalf has recently spoken about the relationship between PR and digital at Digital in Kent and West Kent B2B. Here he outlines the lifecycle of a news story, from first tweeted rumour to full press coverage.
June, 2014 more
A Barnes-tormer of a PR disaster
Asked by BBC Radio Kent to join them in the studio, Maxim’s Andrew Metcalf watched as the Kent & Medway Police & Crime Panel quizzed Ann Barnes on the reasoning behind her decision to take part in the now infamous C4 ‘Meet the Commissioner’ programme. He then went on to give his views live on air on her performance.
June, 2014 more
‘Dear Journalist’ – how to get a press release deleted immediately
The relationship between journalists and PRs can often be easily undermined by a badly targeted, poorly written press release, which can damage a client’s reputation.
May, 2014 more
Seeing your newspaper or magazine in the shops can be an exciting achievement for a young journalist, Erica Jones remembers her first publication day and its continued presence during her new career in PR.
April, 2014 more
Maxim launches Kent Design & Development Awards website
As a headline sponsor of the biannual Kent Design & Development Awards Maxim has created a website to raise awareness of the competition.
February, 2014 more
The key to getting results from your PR
Nothing highlights the difference between lazy and inspired PR more than the press release frenzy that is Valentine’s Day.
February, 2014 more
Time called on newspaper photographers
As one newspaper group announces it is phasing out photographers it's increasingly important you provide a good quality image with your press release. We offer some tips to get your picture past the editor
February, 2014 more
How to prepare for a media interview
Imagine you have an interview with a journalist that could have a positive impact on your business, or perhaps mitigate the damage of a negative story – how should you prepare? Kent PR agency Maxim provides some top tips.
January, 2014 more
Spotlight on Kent's construction industry
No matter how enthusiastic you are about the development world, few people have the time to read all the relevant news covered in the local and national media.
January, 2014 more
Maxim backs Kent's Design & Developments Awards
Maxim is joining forces with some of Kent’s leading players in the built environment and development industry to help deliver the Kent Design & Development Awards 2014.
January, 2014 more
Top tips to become a PR agency's perfect client
Over the years I have been fortunate enough to have worked with some great organisations but what makes the perfect client?
January, 2014 more
Reporters and editors are relatively well known, but what’s the difference between a spell checker and a sub-editor and how do the three roles work together? Maxim’s Erica Jones, a former sub-editor, explains the goings on in a newsroom.
December, 2013 more
Former sub-editor quicksteps into Maxim
A ballroom dancing enthusiast aims to keep things strictly professional as she joins the Maxim team.
November, 2013 more
Quick action secures press coverage
We are often telling clients that being flexible helps to secure press coverage and it is always nice to see that piece of advice being acted upon.
November, 2013 more
Boris Johnson sheds light on Li-fi thanks to Maxim
Promoting a UK technological first, showcasing sustainable school buildings and securing the support of Mayor of London Boris Johnson is all in a day's work for Maxim.
October, 2013 more
How to avoid irritating a journalist
Our top tips on how not to irritate a journalist include avoiding follow up calls and jargon.
October, 2013 more
Timely challenge to influence Vatican
When Pope Benedict XVI surprised the world and resigned there was a rare opportunity for Roman Catholics seeking changes within the church to voice their opinions, spark debate and try to influence his successor. Find out how we helped.
May, 2013 more
Kent knows it is now connected to the world thanks to new twice-daily flights from Manston Airport to award-winning hub Schiphol, in Amsterdam, with Maxim playing its part by working with the county’s media to shout about the good news.
April, 2013 more
My week with the wonderful Maxim team
Student Vita Vents spent a day a week with us over a couple of months, enabling her to gain a wider variety of experience than she would have in a single week. She shares her thoughts on her time at Maxim.
March, 2013 more
Death of the deadline confirmed
With the unrelenting march of the smartphone and tablet, the great British public is getting a growing proportion of its news digitally. As a result, the deadline is now well and truly dead.
March, 2013 more
Findus fiasco is recipe for reputation damage
In the world of PR and crisis communications hindsight is a wonderful thing, especially when it comes to not falling at the first fence, as recently done by Findus.
March, 2013 more
Print versus online press coverage
Do you ever think about where your company news appears? Rachel Knight, Account Director at Maxim, considers the issues of print versus online.
February, 2013 more
We have many years’ experience working with clients to promote their good news. However, companies also need to prepare for the prospect of an event which could damage their hard earned reputation. Here are 10 issues to consider when managing a crisis.
January, 2013 more
What does 2013 hold for the media?
How will the new year pan out for the media? We've asked a selection for their thoughts.
January, 2013 more
Appointing a PR and marketing agency: where do you start? The first, and most important thing to do is develop and agree a brief, which is realistic, deliverable and above all is consistent with your company’s broader business plan.
December, 2012 more
Increasing your editorial profile?
Successful media relations isn't just about the news value of the individual story, it's also to do with how you present the story.
November, 2012 more
Delphine crowned tourism champion
The tireless efforts of Maxim's Delphine Houlton have been recognised at Visit Kent's recent 10th birthday celebrations.
October, 2012 more
Survey shines spotlight on news consumption
Nearly a quarter of people (23%) now get their first daily news electronically via a tablet or smartphone.
September, 2012 more
How do the lessons learned over more than 20 years in the trade, including a stint at a national news agency, help Maxim's Andy Rayfield when it comes to telling our clients’ stories?
September, 2012 more
Angry Birds news flies around the world
The UK’s first Angry Birds Activity Park has been launched, attracting worldwide media coverage.
August, 2012 more
Appointing the agency is relatively easy, but the hard work’s only just begun. The challenge is how to translate news into column inches and tangible new business.
August, 2012 more
More than 100 of the world’s major media outlets covered the launch of Angry Birds Activity Parks recently, making it one of Maxim’s most successful projects to date.
June, 2012 more
Ten questions to ask your prospective PR agency
You’ve spent hours developing the brief, despatched it to a number of prospective agencies, read their proposals and shortlisted the lucky three, or four, for interview – but what questions should you ask them when you see the whites of their eyes?
June, 2012 more
PR and Press - are we really so different?
It's the perennial question asked of journalists who leave the 'sanctity' of the newsdesk to join a PR agency: Why have you sold your soul and turned to the ‘dark side’? With many of the team at Maxim being former journalists we’re very aware of the 'them and us' attitude.
February, 2012 more
'Off the record' - does it really work?
Many believe that verbally agreeing with a journalist that their comments will be ‘Off the record’ means they won’t be quoted, and therefore will be protected. However, that’s not the case in today’s 24/7 news world, and arguably never has been.
February, 2012 more
Crisis comms must have sound foundations
Excellent communication with customers, stakeholders and investors is central to good crisis management. But too often now, poor comms delivery is being used as a smokescreen to avoid addressing much more serious business issues.
October, 2011 more
It is often the case that in business, as in life, the seemingly little things you do can make all the difference. Those who foster good relations with their neighbours or go out of their way to engage with the public are often rewarded with a raised profile and reinforced reputation.
September, 2011 more
This week marks 10 years since Rachel Knight joined Maxim. She takes a personal look at the top ten most notable things that have changed during her time at the company.
July, 2011 more
It has become obvious that the UK simply cannot deal with the amount of snow that has fallen recently. We look at how quickly a reputation can be damaged.
December, 2010 more
we'd love to work with you
get in touchFormed in 1995, Maxim is one of the South East’s leading PR and marketing agencies, bringing together former journalists and highly experienced communications experts.
learn moreWe offer media relations, public affairs, community relations, corporate communications, reputation management, event management, public relations, stakeholder management, marketing and more.
learn moreOne of the best ways to get to know Maxim and the work we do is to connect with us on your preferred social media platform. Got a question? Ask away.
©
2024 Maxim PR & Marketing Ltd. Maxim PR & Marketing Ltd is registered in England at Kent Space, Suite 3, 6-8 Revenge Road, Lordswood, Chatham, Kent, ME5 8UD. Company Reg No: 3862042. VAT Reg No: 624 9281 29
Maxim, Pluto House, 6 Vale Avenue, Tunbridge Wells, TN1 1DJ. tel: 01892 513 033 email: hello@maxim-pr.co.uk
website design and hosting by ifour