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Account Director makes the cut for charity

February, 2023

Would you give up your hair to help others? Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim is losing (some of) her locks to help a child with cancer.

A bit like a brand’s logo and choice of colours, a person’s hair style can be an important part of their identity. It’s part of the first impression you make, it can help you stand out (or blend in) in a crowd. Everything from colour, cut, curls or straight, up or down, clean or dirty, can be interpreted as an indicator of who you are.

At the time of writing, you’d easily mistake my personal identity as being carefree and flyaway, or perhaps simply dishevelled. That’s because it’s been more than three years since I last had a haircut.

The pandemic arrived and while many took to attempting haircuts at home, I decided to just let it be. Instead I was going to try to find a good thing among all the 2020 confusion: I was going to grow my hair to donate to charity.

Now is the time to cash in on my commitment (which I admit took a little longer than anticipated). I’m getting a haircut and I’m hoping to raise at least enough money to pay for the use of my donated hair.

Wigs for children

The Little Princess Trust provides real hair wigs, free of charge, to children and young people who have lost their own hair through cancer treatment or to other conditions such as alopecia. 

It costs £550 to make a real hair wig, and another £150 to fit the wig to the child. I have quite thick hair, but the average wig requires three lots of hair donation. 

Short bob?

I currently have quite long hair, however the lack of trips to the hairdresser means at least the bottom three or four inches are rat tails and probably unusable. Which brings me to the biggest personal challenge of this donation: I must be able to donate at least 12 inches of good quality hair but – until I sit in the hairdresser’s chair on 25 February – I have no idea how short that will require my hair to go.

My personal hair identity may be very different next time we meet.

You can donate to The Little Princess Trust here:



In total Erica donated 18 inches of hair. At time of writing, the fundraising to pay for the wig had reached £700.

Erica Jones - Account Director

Erica Jones

Maxim / Account Director

posted in: maxim/client news,

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