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Maxim marks major milestone

November, 2020

Tunbridge Wells public relations and marketing agency Maxim is celebrating a landmark 25 years in business.

Maxim, which was founded in 1995, has grown to become an established part of Kent’s business community, with strong links to the region’s media and stakeholders.

Director Philip Jones, who founded the agency with business partner Andrew Metcalf, said: “For obvious reasons, we didn’t get to mark our 25th year as we’d intended, but we are incredibly proud to have got to this milestone.

“When Andrew and I founded Maxim, we knew our understanding of marketing, local government and the media, combined with our in-depth knowledge of Kent and the broader south east, was a valuable proposition. However, if you’d told us then that one day we’d be celebrating our quarter century I’m not sure I’d have believed you!”

Philip and Andrew at Transmanche 95 – Maxim's first event.

With a background in economic development and knowledge of the Kent political landscape, Maxim quickly established a reputation for advising clients on major investments and planning applications.

Andrew Metcalf and Philip Jones celebrate the launch of Maxim in 1995.


From the start, the pair wanted the agency to have an ethos of treating clients, journalists, colleagues and suppliers with respect.

Andrew added: “It’s an approach that has worked well for us. We are very lucky that some exceptionally talented people have come to work for us, and that our clients have been so loyal – in one case still with us after more than 24 years.

“It is during difficult times such as now that people show their true nature, and the fact that we have been able to pull together and continue to support our clients through some important projects in the middle of a pandemic is a tribute to the Maxim team.

“It is also important that we have forged strong relationships with a range of suppliers and that we have such good relations with the media, founded on mutual respect.”

Andrew and Philip reading Kent Today in 1995.

A meet the media event in 2005.

Media relations

In recognition of the role of the local media, in 2015 Maxim launched the Kent Press & Broadcast Awards (KPBA), an initiative that has gone from strength to strength with high profile sponsors, expert judges, well-known guest speakers and around 150 entries a year.

Account Director Rachel Knight, who organises the awards, said: “In normal times, KPBA would culminate in a celebratory lunch and awards ceremony. This year that event will be a virtual one but it’s still a reason to have a party, and while the focus is on the media we’ll individually be raising a glass to mark Maxim’s 25 years in business.”   

Established in 1995, Maxim specialises in public relations and marketing support for organisations across the South East and beyond. Clients include healthcare, business services and support agencies, development projects, education, renewable energy firms, and a 600-year-old charity. It offers a range of services including public affairs, media relations, corporate communications, social media training and more.

For more information, contact us.

Some of the Maxim team pictured with host and newsreader Simon McCoy at the 2018 Kent Press & Broadcast Awards.

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