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social media

When is a good time to join a social media trend?

It can be tempting to jump on a Twitter trend as soon as you spot it. Erica Jones, Account Director at Kent PR, marketing and public affairs agency Maxim explains why sometimes it’s better to wait.

September, 2022 more

Mix up your marketing

Do you remember where you were on the evening of Monday, 4 October? Rachel Knight, director at Kent PR, marketing and public affairs agency Maxim recalls the night social media was a little quieter than usual and explains why it's important not to rely on one form of marketing.

November, 2021 more

Adventure golf putts media management to the test

An ambitious client project saw Account Manager Erica Jones of PR and marketing agency Maxim juggling TV stations and interviews in an intense day of filming. Here she explains why even when the story is effortlessly spread, there’s still a lot of work to be done.

August, 2019 more

Wetherspoons calls time on social media

Is the decision from Wetherspoons' Tim Martin to call time on social media a cynical ploy to simply cut costs at the budget pub chain, or are the likes of Twitter and Facebook going a little flat for some brands? Andrew Metcalf and Rachel Knight of PR and marketing agency Maxim give their views.

April, 2018 more

The #KPBA ceremony in tweets

Social media is an important part of the Kent Press & Broadcast Awards ceremony. Relive the day via some of the best tweets.

July, 2017 more

President Trump’s PR spokesperson - the toughest PR job just got tougher

Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.

January, 2017 more

Relive the Kent Press & Broadcast Awards ceremony 2016

The best of the tweets using #KPBA before, during and after the Kent Press & Broadcast Awards ceremony.

July, 2016 more

Public relations versus marketing

What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains

April, 2016 more

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