NATCO – Global transport solutions and projects

Not lost in translation

Brief

• Swiss-based NATCO is a logistics provider operating on a global scale.
• The firm’s expertise is in large-scale cargo movements between countries, requiring good international relations.
• Understanding the importance of attention to detail, NATCO asked Maxim to provide one-off support ahead of the launch of its new company website by proofing, editing and sense-checking the English translation.

Results and highlights

• A well-written, concise website to promote NATCO’s place in the international market.
• Pages to introduce each service in a language the user can relate to, so breaking down the unconscious barriers created by awkward translations.
• A solid base from which to launch the new website.