Pfizer - pharmaceutical company in Sandwich

Healthy relations

Brief

• Raise awareness of Pfizer’s support for the health and wellbeing of its community in east Kent.
• Publicise awards of Pfizer community grants.
• Raise awareness of Pfizer’s education programmes and its efforts to promote science and careers in science to primary and secondary pupils.
• Raise awareness of its environmental performance, as well as significant appointments and scientific achievements of people working for Pfizer at Sandwich.
• Create and maintain a robust 24-hour crisis management media relations programme.

Results and highlights

• Maxim helped to reinforce Pfizer’s position at the heart of the local community with publicity for key Pfizer initiatives including the Big Bag Drop, Seasonal Smiles campaign, computer donations, Cycle to Work days and the voluntary activities of its employees.

• Securing strong media coverage for Pfizer community grant awards and profiles of recipient organisations.

• Gaining media coverage for key educational events including the Science Jamboree and Pfizer Biology Project Week.
• Profiling Pfizer's green credentials as one of the top 50 environmentally friendly companies in the country, according to the Sunday Times.
• Announcing senior management appointments and their national achievements, for example an OBE for Dr Annette Doherty in recognition for her services to the pharmaceuticals industry. 

• Developing and managing a robust 24-hour crisis management media relations support programme.