Vertex Law - a leading corporate and commercial law firm, now Cripps

A case in point

Brief

• Position Vertex Law as a leading south east corporate and commercial firm of solicitors. 

• Highlight what makes the firm modern, innovative and progressive. 

• Showcase its legal expertise in banking and finance, corporate, commercial, dispute resolution, real estate and technology and media – and build awareness of the firm in key market sectors.   

• Identify advertising and sponsorship opportunities offering maximum return for the money invested. 

• Work with the Cripps Harries Hall media team to announce the merger of the two firms in 2013.

Results and highlights

• Maxim has worked with the Kings Hill-based law firm from its launch in 2004 to its merger with Cripps Harries Hall in 2013. We continue to be involved through our new work for the merged firm. 

• The initial marketing focus on securing awareness of Vertex via the regional business press was extended to build editorial relations with key industry media. Targets have included the pharmacy, dentistry, technology, food manufacturing and local government press – and regular articles have been secured. 

• Careful planning and targeting of the advertising budget has given ongoing profile in key areas at modest cost.
• By working closely with the individual legal experts, Maxim has successfully identified an ongoing series of legal issues that are of interest to the business media – and their readers - enabling Vertex to be positioned as expert business advisors.