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Westwood Cross – a leading retail and leisure destination

Retail therapy

Brief

  • Consolidate perception of the Land Securities-owned Westwood Cross as East Kent’s leading retail and leisure destination and position it at the heart of the community in Thanet.
  • Enhance the centre’s reputation, stimulate footfall and increase retail tenants’ engagement.
  • Support and promote Westwood Cross marketing events and activities.

Results and highlights

  • Working closely with Westwood Cross’ marketing and management team, the focus of Maxim’s work was on profiling the collective merits of the centre’s retailers - as well as the adjoining cinema, casino and restaurants - within the local press and regional business media.
  • Extensive media coverage was achieved, as well as media partner involvement in centre events and notable community activities.
  • An annual event featuring local groups and organisations was established.
  • New venues were launched within the centre, including the Community Hub.
  • Editorial and photography was provided for marketing materials.
  • Community relationships were built, as were partnership opportunities for local organisations.
  • National Land Securities initiatives were supported to the benefit of the local community and retailers and leisure providers at Westwood Cross.

Services delivered

Media relations, Community relations, Corporate communications, Event management, Reputation management

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