+44 (0) 1892 513033
March, 2020
And we want to do anything we can to help other businesses in these uncertain and fast changing times.
On a ‘no fee’ basis, if you have any communications issues, and want to discuss how to tackle them, please call our office on 01892 513033 or email either andrew@maxim-pr.co.uk or philip@maxim-pr.co.uk.
We obviously can’t meet you, but we can talk through the issue and advise on possible solutions. How you take forward the advice would be up to you – we could help, or you could action it yourself.
In addition, we have updated our working practices so we are operating remotely.
We are expecting the circumstances to continue to change and our measures will be reviewed alongside the latest Government guidelines as they undoubtedly evolve. One constant, though, is we will be on hand to work with you and help your business to continue to market itself.
If you have any queries regarding your projects please get in touch with either Andrew, Philip or your day-to-day point of contact.
posted in: advice,
Three tips to get the most out of your PR agency
There’s no point employing a PR agency if you’re not going to make the most of them. Erica Jones highlights three things to help you on your way to premium publicity.
September, 2017 more
Timing is (almost) everything in media relations
In PR – as in life – timing is not quite everything but it can play an important role in how much coverage a story receives.
May, 2017 more
President Trump’s PR spokesperson - the toughest PR job just got tougher
Press secretary to President Trump, Sean Spicer has just made his life so much harder by not following the fundamental rules of PR. Andrew Metcalf, director of Kent PR and marketing agency Maxim, examines what’s behind the epic media fail and how things might be turned around.
January, 2017 more
Ten questions to drive your marketing
Before diving headlong into marketing your company, and blowing your budget by adopting a bull in a china shop approach, step back and ask yourself some fundamental questions about your business.
January, 2017 more
Freebies: Good marketing tool or a waste of money?
There’s something about the word free that draws people in, but do we actually need, want or use those items we’ve hastily grabbed? Erica Jones from Kent PR and marketing agency Maxim looks at the benefits or otherwise of the free gift.
November, 2016 more
Public relations and positivity
Public relations focusses on the positive side of your work, explains Erica Jones of Kent PR and marketing agency Maxim.
November, 2016 more
Protecting your reputation in a crisis
Any organisation, no matter how well run, can face a potential public relations crisis. How the situation is handled can make a significant difference to its impact.
September, 2016 more
Tips for taking photos for the press
A good picture can tell – or even sell – a story so as a PR agency Maxim always advises clients to use a professional photographer whenever possible. But what if you don't have the time or the budget?
September, 2016 more
It’s great to win awards and be told you’re the best of the best, but – when it comes to profile-building – awards really can be about taking part. Erica Jones of PR and marketing agency Maxim explains.
August, 2016 more
Politician defends a journalist – shock horror
Does it matter if someone is offended by a reporter’s line of questioning? Andy Rayfield, account director at Kent PR and public affairs agency Maxim, says he believes journalists have every right to ask probing questions
June, 2016 more
How to prepare to face the television cameras
Being interviewed by the media can be a daunting experience, being interviewed on film can make it even more nerve-racking. Erica Jones of PR and marketing agency Maxim offers some advice to help you get it right.
May, 2016 more
Public relations versus marketing
What is the difference between public relations and marketing? Erica Jones of PR and marketing agency Maxim explains
April, 2016 more
The secret to organising a group photograph
Erica Jones of PR and marketing agency Maxim offers some advice on gathering up important people for that must-have group photograph.
March, 2016 more
Creating an image, article or even a concept that is shared across the internet is every marketeers’ dream but it is virtually impossible to come up with an idea that is guaranteed to go viral. Often it will happen purely by accident.
January, 2016 more
Preparing for public exhibitions
Public exhibitions are relatively easy events to organise: you book a hall, print out an information board or two and wait for visitors. However getting them right involves a little more work. Erica Jones of Kent PR and Marketing agency Maxim offers four tips to help make your event run more smoothly.
September, 2015 more
FIFA scandal undermines brand of beautiful game
News of arrests at FIFA’s headquarters in Geneva by FBI agents sent the media into a frenzy of activity, calling into question the reputation of the beautiful game. Football fan Andy Rayfield considers some interesting questions.
May, 2015 more
Securing editorial coverage – the role of the case study
Case studies can be the perfect way to demonstrate the value of your product or service, explains Andrew Metcalf, Director of Kent PR agency Maxim
April, 2015 more
How to be a social media success
Erica Jones, Senior Account Executive at Kent PR agency Maxim, offers some tips on social interaction online.
February, 2015 more
Spelling mistakes can ruin your message. Philip Jones, Director of Kent PR agency Maxim, offers some advice on keeping your copy clean.
January, 2015 more
Don’t be caught short by a lack of social media awareness
One small gesture on Twitter can create a wealth of good publicity, as Erica Jones of Kent PR agency Maxim explains.
January, 2015 more
Why 'no comment' is not the answer
If a journalist asks you a question, there is very rarely an occasion when ‘no comment’ is the right answer.
January, 2015 more
Early engagement improves planning prospects
Getting embroiled in a battle with local residents is both costly and can significantly delay development on site. Developers need to get their community engagement right first time if they are to avoid a lengthy and expensive appeal.
September, 2014 more
What PR lessons can we draw from the World Cup?
Billions of people around the world switched on and saw Germany win the final of the World Cup. When selecting your PR agency there are a few football analogies that you can think about. Andy Rayfield, PR Manager at Maxim and Arsenal season ticket holder, considers the issue.
July, 2014 more
PR has to be earned - it’s not free
There is no such thing as free PR. Businesses who think that PR is free rarely, if ever, get the full benefit of it as a way of building trust and engaging with their customers.
June, 2014 more
How does PR link with digital?
Andrew Metcalf has recently spoken about the relationship between PR and digital at Digital in Kent and West Kent B2B. Here he outlines the lifecycle of a news story, from first tweeted rumour to full press coverage.
June, 2014 more
A Barnes-tormer of a PR disaster
Asked by BBC Radio Kent to join them in the studio, Maxim’s Andrew Metcalf watched as the Kent & Medway Police & Crime Panel quizzed Ann Barnes on the reasoning behind her decision to take part in the now infamous C4 ‘Meet the Commissioner’ programme. He then went on to give his views live on air on her performance.
June, 2014 more
‘Dear Journalist’ – how to get a press release deleted immediately
The relationship between journalists and PRs can often be easily undermined by a badly targeted, poorly written press release, which can damage a client’s reputation.
May, 2014 more
At the recent Digital in Kent conference Andrew Metcalf hosted a workshop about writing great content. Here, he sums up the main points from his speech.
March, 2014 more
The key to getting results from your PR
Nothing highlights the difference between lazy and inspired PR more than the press release frenzy that is Valentine’s Day.
February, 2014 more
Time called on newspaper photographers
As one newspaper group announces it is phasing out photographers it's increasingly important you provide a good quality image with your press release. We offer some tips to get your picture past the editor
February, 2014 more
History Student inspired by Twentieth Century Marketing
History student Lucy Darbon, 20, gives an insight into why she was inspired to apply for work experience at Maxim.
January, 2014 more
How to prepare for a media interview
Imagine you have an interview with a journalist that could have a positive impact on your business, or perhaps mitigate the damage of a negative story – how should you prepare? Kent PR agency Maxim provides some top tips.
January, 2014 more
How to handle criticism on social media sites
Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online.
January, 2014 more
Top tips to become a PR agency's perfect client
Over the years I have been fortunate enough to have worked with some great organisations but what makes the perfect client?
January, 2014 more
With bloggers having an increasing influence over consumers and the general public, many brands are increasingly offering authors money to write a positive piece on behalf of a company, with the danger that it could break the Advertising Code.
December, 2013 more
Quick action secures press coverage
We are often telling clients that being flexible helps to secure press coverage and it is always nice to see that piece of advice being acted upon.
November, 2013 more
How to avoid irritating a journalist
Our top tips on how not to irritate a journalist include avoiding follow up calls and jargon.
October, 2013 more
A common sense guide to Twitter
Do you need a helping hand with Twitter? Here are a few helpful hints for businesses using the social network.
September, 2013 more
It looks like the nation’s ability to laugh at itself is on the decline, if the recent furore over the Marmite advert is anything to go by.
August, 2013 more
PR industry has own PR problem
Given that PR is all about developing and protecting reputations, why isn’t the industry bathed in glory? Andrew Metcalf, director at Kent PR agency Maxim, looks at the issues.
August, 2013 more
Timely challenge to influence Vatican
When Pope Benedict XVI surprised the world and resigned there was a rare opportunity for Roman Catholics seeking changes within the church to voice their opinions, spark debate and try to influence his successor. Find out how we helped.
May, 2013 more
A dozen gems from Digital in Kent
Rachel Knight shares her thoughts on some of the points that were made at Digital in Kent - a conference that covered SEO, PPC and social media.
April, 2013 more
Death of the deadline confirmed
With the unrelenting march of the smartphone and tablet, the great British public is getting a growing proportion of its news digitally. As a result, the deadline is now well and truly dead.
March, 2013 more
Findus fiasco is recipe for reputation damage
In the world of PR and crisis communications hindsight is a wonderful thing, especially when it comes to not falling at the first fence, as recently done by Findus.
March, 2013 more
Print versus online press coverage
Do you ever think about where your company news appears? Rachel Knight, Account Director at Maxim, considers the issues of print versus online.
February, 2013 more
The visit of a government Minister can be a priceless endorsement for a business and help to raise its profile - take a look at recent examples.
December, 2012 more
Appointing a PR and marketing agency: where do you start? The first, and most important thing to do is develop and agree a brief, which is realistic, deliverable and above all is consistent with your company’s broader business plan.
December, 2012 more
Increasing your editorial profile?
Successful media relations isn't just about the news value of the individual story, it's also to do with how you present the story.
November, 2012 more
Facebook - the search for those elusive likes
With one billion active users, nobody can deny that Facebook is a popular social network. But if you are the administrator of a company page, how do you encourage those users to visit and like it? Maxim’s Rachel Knight looks into advertising on the site.
October, 2012 more
Ten questions to ask your prospective PR agency
You’ve spent hours developing the brief, despatched it to a number of prospective agencies, read their proposals and shortlisted the lucky three, or four, for interview – but what questions should you ask them when you see the whites of their eyes?
June, 2012 more
Is the latest social media network of Pinterest?
Barely a month goes by without news of another social network that you simply ‘must’ join. Maxim’s Rachel Knight takes a look at the newest kid on the social media block - Pinterest.
March, 2012 more
'Off the record' - does it really work?
Many believe that verbally agreeing with a journalist that their comments will be ‘Off the record’ means they won’t be quoted, and therefore will be protected. However, that’s not the case in today’s 24/7 news world, and arguably never has been.
February, 2012 more
Crisis comms must have sound foundations
Excellent communication with customers, stakeholders and investors is central to good crisis management. But too often now, poor comms delivery is being used as a smokescreen to avoid addressing much more serious business issues.
October, 2011 more
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