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They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

I regard them as part of my extended team

Gail Lewin, London Array

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

We are here to help – call us for ‘no fee’ advice

Over the past fortnight our team has been putting its crisis communications and media relations experience to good use, advising many clients on the strategies – and actions – needed to support their businesses during the impact of COVID-19

March, 2020 more

Protecting your reputation during the Covid-19 outbreak

Every business should be considering the possible impact of Coronavirus on how they operate during the ongoing uncertainty.

March, 2020 more

Sponsor Erica in aid of Macmillan Cancer Support

Erica Jones, an account manager at Tunbridge Wells PR and marketing agency Maxim, is asking for sponsorship in aid of Macmillan Cancer Support, to encourage her through her gruelling training ahead of the London Marathon.

March, 2020 more

latest tweets

RT @itvnews: Clap for our Carers: @ITV will pause broadcasting at 8pm this evening as the nation applauds NHS workers during the coronaviru…

3 hours ago

Through our work we're encountering a lot of people who are feeling particularly unsure how to approach communicati… https://t.co/fnbLc09l2j

5 hours ago

RT @iancarterIM: An interesting thread, and although I disagree with the conclusion it makes some very good points.

9 hours ago

RT @StagecoachSE: Our team at #Thanet depot have been showing their support for NHS key workers. Protect the NHS, stay home, save lives. If…

9 hours ago

"In a poll... conducted last week, nearly two-thirds agreed that how brands respond to the pandemic will have a ‘hu… https://t.co/kp0FO9wzkp

11 hours ago

RT @LordLieutKent: Well done to @Kent_cc for this brilliant initiative. If you know of anyone who needs help, please do ask them to contac…

11 hours ago

We wonder what today might hold... https://t.co/It9gxZ4voU

13 hours ago

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