back to top
We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

crisis communications
enter a short description...

crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Job vacancy at Kent PR agency

Are you looking for your next challenge? Would you like to work for a company that’s big enough to make a difference and small enough that you can be the difference? Maxim is hiring.

February, 2020 more

Getting your message across

Sometimes words need to be serious, other times they need to be friendly and relaxed. Erica Jones, account manager at Kent PR and marketing agency Maxim, considers the importance of language when sharing your story.

February, 2020 more

Andrew helps give Kent business a stronger voice

Maxim director Andrew Metcalf has been reappointed to the board of the Kent & Medway Economic Partnership (KMEP) to represent the county’s business community.

February, 2020 more

latest tweets

RT @UKMedia_Moves: The deadline to enter the #RegPressAwards is this Monday 2 March! ⏲️⌛️ https://t.co/QqOzeutdDE

18 hours ago

RT @Dan_Martin: The LinkedIn community in the UK is 28 million members. It includes 301,347 small business owners, 340,129 CEOs and 960,6…

20 hours ago

Want to make sure you're at this year's Kent Press & Broadcast Awards ceremony? All the finalists are invited to at… https://t.co/5d7ZskBUaX

20 hours ago

RT @JosieHannett: Amazing work by some of the best colleagues on such a tragic story. Proud to be part of the @bbcsoutheast team 🖤 https://…

21 hours ago

The article may be from Australia but the sentiment is the same wherever you are - dogs in offices definitely relie… https://t.co/Tbr6KGD63Q

22 hours ago

RT @KM_newsroom: Can someone help? We are writing a story about the Royal West Kent's prior to the Second World War. Our original source sa…

23 hours ago

RT @Maxim_PR: Fed up of the commute to London? Want to further your PR career without being part of a big anonymous agency? We're looking…

1 day ago

we'd love to work with you

get in touch
tendentious-parliamentary