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Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

I regard them as part of my extended team

Gail Lewin, London Array

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

How do I hold my event during Covid?

Erica Jones, Account Director at Kent PR and marketing agency Maxim, considers the options for planning awards, conferences, dinners, exhibitions, and more in the face of Covid-19 uncertainty.

January, 2022 more

Embracing the online world

Can you imagine what would have happened if Covid-19 had hit us 20 years ago? There would have been very little ability to work from home because the technology simply wasn’t widely available or in use.

December, 2021 more

Mix up your marketing

Do you remember where you were on the evening of Monday, 4 October? Rachel Knight, director at Kent PR, marketing and public affairs agency Maxim recalls the night social media was a little quieter than usual and explains why it's important not to rely on one form of marketing.

November, 2021 more

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