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We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

They seem as pleased as we are when something goes well

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Professional and highly knowledgeable

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crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

How do you secure positive press coverage during a pandemic?

Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.

March, 2021 more

Kent Press & Broadcast Awards 2021 open for entries

The annual Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism and organised by Kent PR and marketing agency Maxim, is now open for entries.

March, 2021 more

latest tweets

Give careful consideration to the timing of your news announcement https://t.co/ARKRRoMCgQ https://t.co/banAHk0DRa

15 hours ago

RT @TheDrum: Ad of the day: Tesco tells shoppers to go to the pub instead https://t.co/4VMdnLbGzE https://t.co/FYiaYw9Zno

17 hours ago

As lockdown eases, here's some advice about running events, from @Kent_cc: https://t.co/kXe9LiCmUX

19 hours ago

Great coverage for @TrooliFibre, in print in @7OaksChronicle and on their website (where you can read the story in… https://t.co/TM6BNoH0tp

21 hours ago

RT @adamdowling: Are you in Kent and have you reopened a business today that's NOT a pub or restaurant today? Fancy a chat on BBC Radio Ken…

22 hours ago

Surely this counts as a snow day? https://t.co/FtKImaxQMu

23 hours ago

RT @RachelLK: Lambs, sunshine, water and a cuppa (kept warm in my @Maxim_PR flask) - that's a pretty good Sunday. https://t.co/FqCxpDIECa

2 days ago

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