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They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

I regard them as part of my extended team

Gail Lewin, London Array

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

Created by Maxim

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news & events

Alison calls time on the world of PR

After twenty-five years with leading PR agency Maxim, account director Alison Hardy is retiring.

January, 2020 more

Simon McCoy to return as Kent Press & Broadcast Awards host

Afternoon Live journalist Simon McCoy will return to present this year’s Kent Press & Broadcast Awards (KPBA) ceremony, after proving extremely popular when he first hosted in 2018.

January, 2020 more

Farewell to account director Alison

After many years in PR – the exact number of which we are too gallant to reveal – account director Alison Hardy is finally planning to leave the world of gin and spin and enter the world of genteel retirement. And gin.

January, 2020 more

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