back to top
"They're super approachable and fun to work with."

Cathy Beare, The Folkestone Leas Lift Company Charity

"It became very obvious when we first met with Maxim that they’re the people to talk to."

Matthew Arnold, Stagecoach South East

"When we needed support to launch a health and wellbeing digital hub for the health and care workforc...

Fay Sinclair, NHS Kent and Medway

"A pleasure to work with."

Sue Threader, The Rochester Bridge Trust

"Maxim are professional and highly knowledgeable."

Clare Delap, Medway Clinical Commissioning Group

"I regard them as part of my extended team."

Gail Lewin, London Array

"Their approach and advice has been first class."

John Hendy, Hendy

crisis communications
enter a short description...

crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

DEVOLUTION UPDATE: Have Kent and Medway been sidelined?

The prospect of the biggest local government shake-up in decades has been delayed by the Government, which has decided not to fast track Kent and Medway’s request to create a new Mayoral Strategic Authority.

February, 2025 more

Maxim welcomes positive tunnel vision

News that the Government is exploring private sector funding options as part of its growth agenda means there may finally be light at the end of the tunnel for the proposed Lower Thames Crossing.

January, 2025 more

Public consultation for new factory gets under way

The final touches are being made to a public consultation for Royal British Legion Industries’ ambitious plans for a new factory and head office at Aylesford in Kent.

January, 2025 more

we'd love to work with you

get in touch
tendentious-parliamentary