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"Thank you for providing us with expert industry knowledge."

Lisa Carlson, Canterbury Business Improvement District

"They're super approachable and fun to work with."

Cathy Beare, The Folkestone Leas Lift Company Charity

"It became very obvious when we first met with Maxim that they’re the people to talk to."

Matthew Arnold, Stagecoach South East

"Their approach and advice has been first class."

John Hendy, Hendy

"When we needed support to launch a health and wellbeing digital hub for the health and care workforc...

Fay Sinclair, NHS Kent and Medway

"A pleasure to work with."

Sue Threader, The Rochester Bridge Trust

"We know we can trust them to protect our interests at all times."

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Maxim helps nail support for Ironmonger Yard

Securing planning permission for a prominent derelict site at the end of an historic high street is always going to be a challenge. Maxim was part of the team that recently saw a major residential scheme in Rochester gain approval from Medway Council’s Planning Committee.

November, 2024 more

Renewed interest in renewables from new Government

Labour came to power with a manifesto that said they will work with the private sector. We look at the plans to double onshore wind, triple solar power, and quadruple offshore wind by 2030 and consider what it might mean in terms of communications and community engagement.

October, 2024 more

Winners of the Kent Press & Broadcast Awards 2024 are announced

After a record number of entries, the best work of everyone involved in the media in Kent has been celebrated at an awards ceremony hosted by BBC news presenter Martine Croxall.

July, 2024 more

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