back to top
A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

I regard them as part of my extended team

Gail Lewin, London Array

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

crisis communications
enter a short description...

crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

more

Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

more

news & events

Nina Hossain to host Kent Press & Broadcast Awards

Award-winning ITV journalist Nina Hossain will be hosting this year’s Kent Press & Broadcast Awards (KPBA) ceremony.

February, 2019 more

RBLI enlists Maxim for centenary push

2019 sees Royal British Legion Industries (RBLI) celebrate 100 years of improving lives every day, and Maxim has been recruited by the military charity to help mark the milestone.

February, 2019 more

Personal achievement is a (half) marathon effort

From walking to running, Erica Jones, Account Manager at Kent PR and marketing agency Maxim, explains how a lesson learned at work has led to a very personal success.

February, 2019 more

latest tweets

Giant pen alert! https://t.co/FSjoOWUxKM

8 hours ago

RT @adamclarkitv: SCOOP. This is why local newspapers are still so important. They lead. We all follow. #buyanewspaper https://t.co/gnfkFVa

10 hours ago

Couldn't agree more with this reader comment - the loss of any local news outlet can never be a good thing. https://t.co/k0zzAjMHrY

11 hours ago

Good to see client @HytheImperial named as one of the UK's top five wedding venues by @LoveOurWedMag 👰🤵💍 https://t.co/zvQ0YuLHKH

11 hours ago

When the work's piling up, sometimes you just need to hide away... https://t.co/bn6jcZJ8jr

13 hours ago

RT @mikegunnill: As the PM quits: at Kent Online with @iancarterKM: "Fierce debate on the @Kent_Online newsdesk over which of these stories…

14 hours ago

Bit of an emotional goodbye to those who had to switch off at 9am - still 40 minutes to go until the end of an era.… https://t.co/eUlCquW2Kr

15 hours ago

we'd love to work with you

get in touch
tendentious-parliamentary