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When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

I regard them as part of my extended team

Gail Lewin, London Array

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

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news & events

Join the Maxim team

Maxim is one of the premier PR, marketing and communications agencies in South East England. We work hard for our clients to gain media coverage and communicate vital messages. We’re looking for a Senior Account Executive / Account Manager to join our friendly team in Tunbridge Wells.

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Kent’s media gathered for the fifth Kent Press & Broadcast Awards ceremony where more than 30 awards were presented to recognise work in broadcast, digital and print journalism.

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Learning about life in Public Relations

University of York student Lydia Thurlow, 21, joined the team at Maxim during a week-long experience learning what PR is all about.

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