Clare Delap, NHS Medway Clinical Commissioning Group
Charles Buchanan, Manston Airport
Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill
Gail Lewin, London Array
James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013
Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System
James Speck, Kent Science Park
Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.
But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.
What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.
At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies.
Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.
We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.
Our key services include:
Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.
Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits.
Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.
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