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Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

PRide Award shortlisting for community engagement project

An 18-month project for the Rochester Bridge Trust has seen Kent PR and marketing agency Maxim shortlisted for an award.

August, 2021 more

Kent PR agency strengthens senior team

For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors.

July, 2021 more

Finalists announced for Kent Press & Broadcast Awards 2021

A panel of media experts has selected the finalists for this year’s Kent Press & Broadcast Awards (KPBA).

July, 2021 more

latest tweets

Ooo look what's arrived at #KPBA HQ (aka Rachel's kitchen) - new goody bags for all of this year's finalists. Now w… https://t.co/hyjzNFWmDb

11 hours ago

RT @UniKent: 🤝‘We are delighted to have won one of the most significant training contracts in the journalism industry.' From September @C

13 hours ago

Thanks to Kent Director for coverage for @BuckmorePark, @DiscoveryPark_ (welcome @Janie_Kennedy!), oh and us 🙂 All… https://t.co/zSO51QrwXI

15 hours ago

RT @creativemoment_: Why the BBC logo redesign isn’t as bad as everyone thinks. Two brand specialists speak to Creative Moment and give the…

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RT @Janie_Kennedy: I’m looking for an ambitious #DigitalMarketing executive @DiscoveryPark_ . With our Reactor programme launching & the in…

17 hours ago

That's us 👇 https://t.co/q2DzGgEgEB

19 hours ago

RT @tom_dimiddio: Back from holiday and look what I found in the office 👀 Thank you @Maxim_PR! 🤩 #KPBA #Kent #Press #Broadcast #Award htt…

1 day ago

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