back to top
We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

crisis communications
enter a short description...

crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

Created by Maxim

Kent Press & Broadcast Awards

The Kent Press & Broadcast Awards is an annual scheme to recognise the achievements of the county's media.

more

Kentcentric

Kentcentric is a blog about the county's property industry, sharing relevant news for landowners, developers and the investment community.

more

news & events

Does Jack’s stack up for Tesco?

Tesco’s attempt to compete with retail discounters – Aldi and Lidl – with the launch of Jack’s is a brave one. Is the name and brand a help or a hindrance? 

September, 2018 more

In praise of the humble pun

Is the pun soon to be a thing of the past in the world of PR, its demise hastened by the onward march of search engine driven content?

August, 2018 more

Degree done… now what?

University of Exeter graduate Mary Dewar explains her week’s introduction into public relations at Kent-based PR and marketing agency Maxim.

July, 2018 more

latest tweets

Stop saying 'off the record'! #Press #dangerous

2 hours ago

Is there a danger Jack’s will end up cheapening the whole Tesco brand? https://t.co/t4xJUqzETx https://t.co/YBzbjevLBS

3 hours ago

See? PR isn't all it's cracked up to be... 🥂 https://t.co/8Hdh64i9ze

3 hours ago

Well that's an unusual place to spend the evening! Erica's at the Year of Engineering dinner, hosted by client… https://t.co/LRtHx44Fy6

3 hours ago

This is amazing - poor @BBCSimonMcCoy hardly gets a word in. Worth watching until the end just for the slightly hys… https://t.co/wVfXu3WW5Q

6 hours ago

Busy day in the office as we prepare for tomorrow's launch of @southeastlep's five year skills strategy at… https://t.co/8P8BSuCpKf

8 hours ago

Does Jack's stack up for Tesco? https://t.co/y2y3F7IOCI #branding #marketing https://t.co/uupQGrEo7j

10 hours ago

we'd love to work with you

get in touch
tendentious-parliamentary