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Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

crisis communications
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crisis communications

Businesses can’t get it right all the time – things can go wrong – sometimes with the potential to be extremely damaging to a company’s reputation.

But being forewarned is being forearmed; the more you are prepared to face a challenging event or situation before it arises, the better.

What do we mean by a crisis? It could be an unexpected senior management change, a major company restructuring involving job losses, strike action or, at the other end of the scale, an accident in the workplace resulting in staff fatalities.

At Maxim, we have worked with a wide range of businesses and organisations across Kent and the South East on the preparation and implementation of effective crisis communications strategies. 

Our expertise helps companies prepare for and manage negative events and bad news, which might otherwise damage their standing in the marketplace.

We will help you put a plan into place so that, should the need ever arise, you are ready to provide a measured response to all internal and external messages – stakeholders, staff, customers, suppliers, the wider public and the media.

Our key services include:

  • Preparing the plan
  • Practice and preparation
  • Media training
  • Implementation and crisis management
  • Reviewing and revising the plan

Having people in place with the confidence and ability to handle media interviews is essential in protecting a firm’s reputation. Maxim can help with media training and preparing spokespeople for broadcast and print interviews.
If needed, we can also provide out of hours media relations cover, acting as your press office.

Everybody makes mistakes and sometimes events are simply beyond your control – like the weather. We’ll help you be crisis-ready for whatever awaits. 
 

social media

Your online reputation is paramount

Bad news travels quickly, especially via social media. In times of trouble, people are drawn to the likes of Facebook and Twitter – whether you like it or not.

If a crisis does strike and it reaches the public domain, it is important to react quickly and appropriately – doing nothing is rarely advisable. If you continually ignore online complaints, the crisis could escalate unnecessarily and reputations could be ruined. So having your finger on the social media pulse is essential.

Your crisis communications strategy will almost certainly need to involve social media. Maxim can steer you in the right direction.   

news & events

Extension to submission date for Kent Press & Broadcast Awards entries

In recognition of the strange times we find ourselves in, the Kent Press & Broadcast Awards entry deadline has been extended

June, 2020 more

How the Maxim team has adapted to lockdown working

It’s been more than ten weeks since we all started working from home, which is more than long enough to form a habit. Erica Jones, Account Manager at Kent PR and marketing agency Maxim, looks at how the team has adapted to the – hopefully temporary – new normal.

June, 2020 more

Preparing for business re-opening and the post-covid world

While some of us will still be in shock over the impact of covid-19 on our businesses, many will have moved on to anger, and others might have accepted it. Andrew Metcalf, director of Maxim advises people to consider what they might do next.

April, 2020 more

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