Chris Jones, Lappset UK Ltd
Ruth Wood, Visit Kent
John Gallimore, Trent Developments
Gail Lewin, London Array
Stina Johansen, Nord Pool Spot
Clare Delap, NHS Medway Clinical Commissioning Group
Sue Threader, The Rochester Bridge Trust
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
Maxim’s Andrew Metcalf takes us into his bathroom to explain how businesses can get their marketing activity right.
September, 2020 more
If you’re considering recruiting social media influencers to help promote your products or add their name to your cause, it is not without risk and, argues Maxim’s Andrew Metcalf, it’s a case of caveat emptor – buyer beware.
September, 2020 more
Having a ‘UK first’ is often an advantage when trying to secure media interest, add in a sex angle and a possible dystopian future, and you have the basis for a strong news piece. Maxim director Andrew Metcalf recently had the pleasure of helping to tell one such story for our client NIAB EMR.
August, 2020 more
It won't be long before the outdoor office has to move inside but Alice is making the most of the rays while she ca… https://t.co/xH5dPGdOso
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RT @EdMcConnellKM: A polite reminder that presenting figures accurately as they’ve been announced to the nation by the most senior scientis…
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Lots of work going on behind the scenes getting ready to announce the finalists for this year's Kent Press & Broadc… https://t.co/PlQ0Cd7QIo
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Right then, let's see what this week brings. *eyes clock for 11am* https://t.co/G4rGMlofRP
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