Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill
Sue Threader, The Rochester Bridge Trust
Ruth Wood, Visit Kent
Paul Wookey, Locate in Kent
Nick Yandle, Gallagher Group
Clare Delap, NHS Medway Clinical Commissioning Group
Gail Lewin, London Array
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
The winners of the seventh Kent Press & Broadcast Awards were announced during a virtual ceremony on Friday, 10 September.
September, 2021 more
An 18-month project for the Rochester Bridge Trust has seen Kent PR and marketing agency Maxim shortlisted for an award.
August, 2021 more
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RT @KM_Medway: 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗺𝘂𝗹𝘁𝗶𝗺𝗲𝗱𝗶𝗮 𝘀𝗮𝗹𝗲𝘀 𝗳𝗼𝗿𝗰𝗲 𝗶𝗻 𝗞𝗲𝗻𝘁? The deadline for online applications is Fr…
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RT @therealprmoment: Want to know what goes into creating an award-winning campaign? Hear the inside stories of the best creative campaig…
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Maxim has been an essential part of our communications response to the Covid-19 pandemic.
Director of Communications and Engagement
NHS Kent and Medway Clinical Commissioning Group and Integrated Care System
Always approachable and determinedly enthusiastic
Stagecoach South East