back to top
They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

I regard them as part of my extended team

Gail Lewin, London Array

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

public affairs
enter a short description...

public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

Your marketing is great, but how are your internal communications?

Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.

May, 2022 more

P&O Ferries’ reputation is lost at sea

The scandalous sacking of P&O Ferries’ 800 staff with immediate effect has damaged its reputation locally and nationally. Can the company recover, and who else has been damaged?

March, 2022 more

‘Local not London’, is that too much to ask?

Supporting ‘Local’ is much more than where you buy your skinny mocha latte, curly kale and carrots, it needs to extend to every purchasing decision made by business. 

March, 2022 more

latest tweets

The end of an era! Best of luck @deatonKM and thanks for all your help over the years. https://t.co/Em03F8UNtf

16 hours ago

Talking to the right people at the right time, using appropriate messaging, is the basis for every successful proje… https://t.co/ctGXZxKand

19 hours ago

It's that time of year again 🍦 https://t.co/jICvg73kM7

2 days ago

Why, when looking for professional services, do companies across the South East gravitate to buying ‘London, not lo… https://t.co/7F2VKjxMAw

2 days ago

Not long now until the judges for this year's Kent Press & Broadcast Awards meet to decide on the shortlist for… https://t.co/ruwdv2Ltgn

3 days ago

Well this sounds interesting - a new series with @joshwiddicombe and @MrNishKumar travelling across the UK working… https://t.co/MM9P9WEo6K

3 days ago

A blast from the past for #NationalStationeryWeek - we really need to clean out our cupboard more often. Look at th… https://t.co/cUF3LwSpwS

4 days ago

we'd love to work with you

get in touch
tendentious-parliamentary