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Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

I regard them as part of my extended team

Gail Lewin, London Array

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

How do you secure positive press coverage during a pandemic?

Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.

March, 2021 more

Kent Press & Broadcast Awards 2021 open for entries

The annual Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism and organised by Kent PR and marketing agency Maxim, is now open for entries.

March, 2021 more

latest tweets

Give careful consideration to the timing of your news announcement https://t.co/ARKRRoMCgQ https://t.co/banAHk0DRa

14 hours ago

RT @TheDrum: Ad of the day: Tesco tells shoppers to go to the pub instead https://t.co/4VMdnLbGzE https://t.co/FYiaYw9Zno

17 hours ago

As lockdown eases, here's some advice about running events, from @Kent_cc: https://t.co/kXe9LiCmUX

18 hours ago

Great coverage for @TrooliFibre, in print in @7OaksChronicle and on their website (where you can read the story in… https://t.co/TM6BNoH0tp

20 hours ago

RT @adamdowling: Are you in Kent and have you reopened a business today that's NOT a pub or restaurant today? Fancy a chat on BBC Radio Ken…

21 hours ago

Surely this counts as a snow day? https://t.co/FtKImaxQMu

22 hours ago

RT @RachelLK: Lambs, sunshine, water and a cuppa (kept warm in my @Maxim_PR flask) - that's a pretty good Sunday. https://t.co/FqCxpDIECa

2 days ago

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