back to top
Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

public affairs
enter a short description...

public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

Job vacancy at Kent PR agency

Are you looking for your next challenge? Would you like to work for a company that’s big enough to make a difference and small enough that you can be the difference? Maxim is hiring.

February, 2020 more

Getting your message across

Sometimes words need to be serious, other times they need to be friendly and relaxed. Erica Jones, account manager at Kent PR and marketing agency Maxim, considers the importance of language when sharing your story.

February, 2020 more

Andrew helps give Kent business a stronger voice

Maxim director Andrew Metcalf has been reappointed to the board of the Kent & Medway Economic Partnership (KMEP) to represent the county’s business community.

February, 2020 more

latest tweets

RT @UKMedia_Moves: The deadline to enter the #RegPressAwards is this Monday 2 March! ⏲️⌛️ https://t.co/QqOzeutdDE

17 hours ago

RT @Dan_Martin: The LinkedIn community in the UK is 28 million members. It includes 301,347 small business owners, 340,129 CEOs and 960,6…

19 hours ago

Want to make sure you're at this year's Kent Press & Broadcast Awards ceremony? All the finalists are invited to at… https://t.co/5d7ZskBUaX

19 hours ago

RT @JosieHannett: Amazing work by some of the best colleagues on such a tragic story. Proud to be part of the @bbcsoutheast team 🖤 https://…

20 hours ago

The article may be from Australia but the sentiment is the same wherever you are - dogs in offices definitely relie… https://t.co/Tbr6KGD63Q

21 hours ago

RT @KM_newsroom: Can someone help? We are writing a story about the Royal West Kent's prior to the Second World War. Our original source sa…

22 hours ago

RT @Maxim_PR: Fed up of the commute to London? Want to further your PR career without being part of a big anonymous agency? We're looking…

23 hours ago

we'd love to work with you

get in touch
tendentious-parliamentary