Clare Delap, Medway Clinical Commissioning Group
Gail Lewin, London Array
Jane Kennedy, Discovery Park
Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill
Tony Watkins, Panattoni UK
Sue Threader, The Rochester Bridge Trust
Yaw Ofori, Greentech
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
Click the map below to explore our stakeholder and community engagement projects.
Finalists unveiled for Kent Press & Broadcast Awards 2024
After receiving a record number of entries, the organisers of the Kent Press & Broadcast Awards (KPBA) have announced the finalists in 16 categories.
June, 2024 more
When it comes to growth in life sciences, the Golden Triangle – the area between London, Oxford and Cambridge – continues to lead the way. However, news of the arrival of a Chinese pharmaceutical investment at Discovery Park leads Maxim’s Managing Director, Andrew Metcalf, to consider whether Kent could be well placed to square the triangle when it comes to alternative locations.
May, 2024 more
Understanding the generations drives marketing
Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.
April, 2024 more
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