Charlie Wilson, Addington Leisure
Yaw Ofori, Greentech
Jane Kennedy, Discovery Park
Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System
Clare Delap, Medway Clinical Commissioning Group
Cathy Beare, The Folkestone Leas Lift Company Charity
Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill
Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers.
Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships.
Our track record
Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:
Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:
We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients.
What makes effective public affairs?
Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved.
Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.
We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.
Visit our portfolio for examples of our work in public affairs.
Click the map below to explore our stakeholder and community engagement projects.
Major Maxim project reaches development milestone
After two years and £150m in the making, Andrew Metcalf, Maxim’s Managing Director, got a look behind the scenes when he joined a group of leading property agents for a visit to Panattoni Park Sittingbourne.
March, 2025 more
Erica is now certified carbon literate
Understanding and minimising our impact on the environment is important for everyone, and Maxim is now in a better position to address this thanks to training carried out by one of the team.
March, 2025 more
Should I be marketing my business on social media?
Erica Jones, Account Director at Kent-based PR, marketing and public affairs agency Maxim, offers some advice to organisations looking to get started on social media.
March, 2025 more
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