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Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

I regard them as part of my extended team

Gail Lewin, London Array

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

PRide Award shortlisting for community engagement project

An 18-month project for the Rochester Bridge Trust has seen Kent PR and marketing agency Maxim shortlisted for an award.

August, 2021 more

Kent PR agency strengthens senior team

For the first time in its 26-year history, Kent PR, public affairs and marketing agency Maxim has made changes to its senior management team with the appointment of two new directors.

July, 2021 more

Finalists announced for Kent Press & Broadcast Awards 2021

A panel of media experts has selected the finalists for this year’s Kent Press & Broadcast Awards (KPBA).

July, 2021 more

latest tweets

Ooo look what's arrived at #KPBA HQ (aka Rachel's kitchen) - new goody bags for all of this year's finalists. Now w… https://t.co/hyjzNFWmDb

10 hours ago

RT @UniKent: 🤝‘We are delighted to have won one of the most significant training contracts in the journalism industry.' From September @C

12 hours ago

Thanks to Kent Director for coverage for @BuckmorePark, @DiscoveryPark_ (welcome @Janie_Kennedy!), oh and us 🙂 All… https://t.co/zSO51QrwXI

14 hours ago

RT @creativemoment_: Why the BBC logo redesign isn’t as bad as everyone thinks. Two brand specialists speak to Creative Moment and give the…

14 hours ago

RT @Janie_Kennedy: I’m looking for an ambitious #DigitalMarketing executive @DiscoveryPark_ . With our Reactor programme launching & the in…

16 hours ago

That's us 👇 https://t.co/q2DzGgEgEB

18 hours ago

RT @tom_dimiddio: Back from holiday and look what I found in the office 👀 Thank you @Maxim_PR! 🤩 #KPBA #Kent #Press #Broadcast #Award htt…

1 day ago

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