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We know we can trust them to protect our interests at all times

Caroline Binns, Liberty Property Trust UK Ltd, developers of Kings Hill

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

public affairs
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public affairs

Whether dealing with government at a national, regional or local level, with business leaders or the media at large, Maxim is well-positioned to help shape your message for key decision-makers. 

Working on a wide variety of projects over a period of years, we’ve grown to understand how local and national governments operate, and how they interact with each other and with organisations such as Local Enterprise Partnerships. 

Our track record

Along the way, we’ve notched up some considerable achievements, supporting investment projects worth in excess of £6 billion. These include:

  • Commercial property companies
  • Business and science parks
  • A regional airport and strategic freight interchange
  • Tourism
  • Further and higher education projects
  • NHS services
  • Major infrastructure projects

Our public affairs consultancy work has also been used to good effect in the power utilities and renewable energy sectors, covering:

  • Power stations
  • Offshore and onshore wind farms
  • Solar farms
  • Waste to energy plants

We have a team of experienced staff with the expertise, knowledge, connections, organisational skills and creative flair to ensure all the public affairs projects we undertake meet the objectives and expectations of our clients. 

What makes effective public affairs?

Consideration needs to be given to how a proposed development might play out with the local community. Our role is to take into account the wider picture and provide clients with an insight into key local issues. This can be especially important for national companies who may not have any close connections to a local community.
We understand the importance of timing – for example, being proactive so that stakeholders are briefed before any opposition is mobilised to a contentious planning issue. We understand the planning process, election timetables and the politics involved. 

Framing the story and driving the narrative around a specific development is a prime public relations function and critical in getting stakeholders to a position of support and advocacy. It’s about helping politicians take brave decisions, often in the face of public opposition, and working with them to find positive outcomes.
Experience has taught us that social media can play its role in derailing projects – so it is vital to know what to say and when to say it.

We are proud of the role we continue to play in a public affairs capacity on our clients’ behalf, shaping the future prosperity of Kent and other areas across the south east of England.

Visit our portfolio for examples of our work in public affairs.

social media

Source and form opinion

Where projects have the potential to be controversial, if you are not using social media as a listening or opinion-forming tool, you are missing out.

From finding out what your local MP thinks about a certain issue to anticipating the reaction to a contentious planning proposal, the likes of Twitter and Facebook can provide an important barometer of public mood.

At the very least, they will allow you to find like-minded people, engage with them and, when required, correct any misconceptions that may have arisen.

In any area of public affairs, Maxim is well placed to help you source opinion and set the social media agenda. 

news & events

We are here to help – call us for ‘no fee’ advice

Over the past fortnight our team has been putting its crisis communications and media relations experience to good use, advising many clients on the strategies – and actions – needed to support their businesses during the impact of COVID-19

March, 2020 more

Protecting your reputation during the Covid-19 outbreak

Every business should be considering the possible impact of Coronavirus on how they operate during the ongoing uncertainty.

March, 2020 more

Sponsor Erica in aid of Macmillan Cancer Support

Erica Jones, an account manager at Tunbridge Wells PR and marketing agency Maxim, is asking for sponsorship in aid of Macmillan Cancer Support, to encourage her through her gruelling training ahead of the London Marathon.

March, 2020 more

latest tweets

RT @itvnews: Clap for our Carers: @ITV will pause broadcasting at 8pm this evening as the nation applauds NHS workers during the coronaviru…

2 hours ago

Through our work we're encountering a lot of people who are feeling particularly unsure how to approach communicati… https://t.co/fnbLc09l2j

4 hours ago

RT @iancarterIM: An interesting thread, and although I disagree with the conclusion it makes some very good points.

8 hours ago

RT @StagecoachSE: Our team at #Thanet depot have been showing their support for NHS key workers. Protect the NHS, stay home, save lives. If…

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"In a poll... conducted last week, nearly two-thirds agreed that how brands respond to the pandemic will have a ‘hu… https://t.co/kp0FO9wzkp

10 hours ago

RT @LordLieutKent: Well done to @Kent_cc for this brilliant initiative. If you know of anyone who needs help, please do ask them to contac…

10 hours ago

We wonder what today might hold... https://t.co/It9gxZ4voU

12 hours ago

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