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Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

They have really taken the time to understand our business and the people who work in it

James Beatton, Vertex Law, which merged with Cripps Harries Hall in 2013

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Always approachable and determinedly enthusiastic

Matthew Arnold, Stagecoach South East

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

20 years of memorable moments at Maxim

In 2021, director Rachel Knight marked 20 years with Maxim, having joined as an account executive in 2001. Here she reflects on 20 memorable moments from her time with the Kent PR, marketing and public affairs agency.

October, 2021 more

Winners announced for the Kent Press & Broadcast Awards 2021

The winners of the seventh Kent Press & Broadcast Awards were announced during a virtual ceremony on Friday, 10 September.

September, 2021 more

PRide Award shortlisting for community engagement project

An 18-month project for the Rochester Bridge Trust has seen Kent PR and marketing agency Maxim shortlisted for an award.

August, 2021 more

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This year Rachel marked 20 years with Maxim. Here she looks back on 20 memorable moments including a proposal, a tr… https://t.co/X4pK3kGKXO

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