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I regard them as part of my extended team

Gail Lewin, London Array

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

How do I hold my event during Covid?

Erica Jones, Account Director at Kent PR and marketing agency Maxim, considers the options for planning awards, conferences, dinners, exhibitions, and more in the face of Covid-19 uncertainty.

January, 2022 more

Embracing the online world

Can you imagine what would have happened if Covid-19 had hit us 20 years ago? There would have been very little ability to work from home because the technology simply wasn’t widely available or in use.

December, 2021 more

Mix up your marketing

Do you remember where you were on the evening of Monday, 4 October? Rachel Knight, director at Kent PR, marketing and public affairs agency Maxim recalls the night social media was a little quieter than usual and explains why it's important not to rely on one form of marketing.

November, 2021 more

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