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They're super approachable and fun to work with

Cathy Beare, The Folkestone Leas Lift Company Charity

"We have a close relationship with Maxim. In fact, we refer work to each other."

Alex Hicken, DHA Planning

I can’t recommend them highly enough

Jane Kennedy, Discovery Park

It became very obvious when we first met with Maxim that they’re the people to talk to.

Matthew Arnold, Stagecoach South East

Their approach and advice has been first class

John Hendy, Hendy

Maxim provided sound advice following our initial briefing

Charlie Wilson, Addington Leisure

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

Finalists unveiled for Kent Press & Broadcast Awards 2024

After receiving a record number of entries, the organisers of the Kent Press & Broadcast Awards (KPBA) have announced the finalists in 16 categories.

June, 2024 more

Can Kent square the triangle?

When it comes to growth in life sciences, the Golden Triangle – the area between London, Oxford and Cambridge – continues to lead the way. However, news of the arrival of a Chinese pharmaceutical investment at Discovery Park leads Maxim’s Managing Director, Andrew Metcalf, to consider whether Kent could be well placed to square the triangle when it comes to alternative locations.

May, 2024 more

Understanding the generations drives marketing

Much is made about Generation Z – but are they really any different from those generations they’ve followed? We’ve all experienced change, may be the pace of it has been different, but understanding each generation, what motivates them and their lived experience makes for better marketing.

April, 2024 more

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