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They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim has been an essential part of our communications response to the Covid-19 pandemic.

Tom Stevenson, NHS Kent and Medway Clinical Commissioning Group and Integrated Care System

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

Kent’s top journalists announced

The county’s top journalists found themselves making the headlines after the winners of the 2022 Kent Press & Broadcast Awards (KPBA) were announced.

July, 2022 more

Finalists unveiled for Kent Press & Broadcast Awards 2022

After reviewing all 118 entries, the judges for the Kent Press & Broadcast Awards (KPBA) have decided on the finalists in 16 categories, saying ‘choosing winners was tougher than ever’.

June, 2022 more

Your marketing is great, but how are your internal communications?

Are your communications overlooking an important audience? Erica Jones, Account Director at PR, marketing and public affairs agency Maxim, explains.

May, 2022 more

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