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I regard them as part of my extended team

Gail Lewin, London Array

They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

When you work with Maxim you get far more than just a regular PR agency

Mary Gallagher, EEW UK Ltd

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

Maxim gained an excellent understanding of our complex business in a very short space of time

Stina Johansen, Nord Pool Spot

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

Businesses urged to keep the marketing tap running

Maxim’s Andrew Metcalf takes us into his bathroom to explain how businesses can get their marketing activity right.

September, 2020 more

Things to consider before signing up to influencer marketing

If you’re considering recruiting social media influencers to help promote your products or add their name to your cause, it is not without risk and, argues Maxim’s Andrew Metcalf, it’s a case of caveat emptor – buyer beware.

September, 2020 more

A UK first, a sex trap and big stink – a recipe for strong editorial coverage

Having a ‘UK first’ is often an advantage when trying to secure media interest, add in a sex angle and a possible dystopian future, and you have the basis for a strong news piece. Maxim director Andrew Metcalf recently had the pleasure of helping to tell one such story for our client NIAB EMR.

August, 2020 more

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