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They understand the business of their client, providing valuable advice and delivery

Charles Buchanan, Manston Airport

The two waste schemes that I’ve done with Maxim are the ones with the lowest number of opponents

John Gallimore, Trent Developments

They have excellent press contacts and are always on hand

Ruth Wood, Visit Kent

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

Their advice and proactivity has been excellent in identifying issues and opportunities

Adrian Wenn, Clydesdale Bank

Maxim is essentially our marketing department and we consider them very much a part of our team

Chris Jones, Lappset UK Ltd

They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

Maxim helps secure major Kent planning permission

The world’s largest privately owned industrial developer recently secured a major planning success, with a little help from Kent PR and marketing agency Maxim.

March, 2021 more

How do you secure positive press coverage during a pandemic?

Having a sense for what makes news is fundamental to achieving positive press coverage. Combined with longstanding media contacts and an ability to write a press release, great PR – like great comedy – is also about the timing, says Andrew Metcalf, Director of Kent PR and marketing agency Maxim.

March, 2021 more

Kent Press & Broadcast Awards 2021 open for entries

The annual Kent Press & Broadcast Awards (KPBA), the not-for-profit scheme designed to celebrate and reward local journalism and organised by Kent PR and marketing agency Maxim, is now open for entries.

March, 2021 more

latest tweets

We're all a little envious of Rachel for visiting a real office with real people today https://t.co/skQgcnJRmC

8 minutes ago

Give careful consideration to the timing of your news announcement https://t.co/ARKRRoMCgQ https://t.co/banAHk0DRa

16 hours ago

RT @TheDrum: Ad of the day: Tesco tells shoppers to go to the pub instead https://t.co/4VMdnLbGzE https://t.co/FYiaYw9Zno

18 hours ago

As lockdown eases, here's some advice about running events, from @Kent_cc: https://t.co/kXe9LiCmUX

20 hours ago

Great coverage for @TrooliFibre, in print in @7OaksChronicle and on their website (where you can read the story in… https://t.co/TM6BNoH0tp

22 hours ago

RT @adamdowling: Are you in Kent and have you reopened a business today that's NOT a pub or restaurant today? Fancy a chat on BBC Radio Ken…

23 hours ago

Surely this counts as a snow day? https://t.co/FtKImaxQMu

1 day ago

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