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They have a tried, tested, and creative approach to media relations

Paul Wookey, Locate in Kent

Maxim is one of the best PR agencies I have worked with

Graham Razey, East Kent College

I regard them as part of my extended team

Gail Lewin, London Array

They seem as pleased as we are when something goes well

Nick Yandle, Gallagher Group

A pleasure to work with

Sue Threader, The Rochester Bridge Trust

Maxim has a sound and in depth understanding of regional government

James Speck, Kent Science Park

Professional and highly knowledgeable

Clare Delap, NHS Medway Clinical Commissioning Group

media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

How the Maxim team has adapted to lockdown working

It’s been more than ten weeks since we all started working from home, which is more than long enough to form a habit. Erica Jones, Account Manager at Kent PR and marketing agency Maxim, looks at how the team has adapted to the – hopefully temporary – new normal.

June, 2020 more

Preparing for business re-opening and the post-covid world

While some of us will still be in shock over the impact of covid-19 on our businesses, many will have moved on to anger, and others might have accepted it. Andrew Metcalf, director of Maxim advises people to consider what they might do next.

April, 2020 more

Change of submission date for Kent Press & Broadcast Award entries

In a bid to give all journalists a fair opportunity to enter the Kent Press & Broadcast Awards, the entry deadline has been extended.

April, 2020 more

latest tweets

Strong hat game at last night's quiz. Thanks for coming, everyone! 🎩🦒⛑👒👑 https://t.co/ToLV6htlgm

17 hours ago

RT @RachelLK: Missing one of my favourite days of the year! Also, Kent media - three weeks to go... #KPBA https://t.co/OCmdMQBnVl

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Using public relations to make sure succession planning is a success https://t.co/hTx1EBI12K

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RT @journalismnews: It is difficult enough living in lockdown. But living in lockstep with bad news makes it even harder. Here is how solut…

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It's great to see Kent represented on the @EditorsUK #RegionalPressAwards shortlist. Well done to @jackydys,… https://t.co/ns0aK9D0vc

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Had 2020 gone according to plan, we would have been gathering the #KPBA judges in a room to fight it out over the f… https://t.co/q6au9mghm9

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We are here to help. Call us for 'no fee' advice on crisis communications: we have a chat and make some suggestions… https://t.co/h8SzjTtRKm

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