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media relations
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media relations

If you are searching for a PR and marketing agency to run a media relations campaign, then it is a huge advantage if those working for the agency have a close understanding of how the media works.

Many of our staff at Maxim have previously worked as journalists. We can’t overstate the head-start this gives our clients. We know what makes news, the way stories should be written, how to generate editorial coverage – and we understand what the media requires from us.

We will prepare regular press releases, write articles and comment pieces, as well as liaise with key journalists on your behalf and arrange media interviews. We will bring the written word together, in all its guises, to maximise awareness, to incorporate any relevant social media platforms and to drive web traffic in your direction.

Over the years, we have developed a deep level of trust with our media contacts, regionally and nationally – in newspapers, TV, radio and trade publications. Whether it’s helping you exploit a “feel good” story or to offer damage limitation in a time of crisis, we can bring this influence to bear on your behalf. 

We can also help with any media training you may require – so that when the need or opportunity arises for you to face a TV camera, a photographer, a radio interview or even to front a video for your website – you’ll feel like a seasoned pro. 

Visit our portfolio for examples of our work in media relations.

social media

Media relations is definitely social

Most journalists now use social media to source stories, particularly Facebook and Twitter, so if you don’t have a presence on at least one platform, there is a chance your organisation, and your story, will pass them by.

You may be missing a great marketing opportunity if you feel your industry isn’t suited to social media, or that your message doesn’t belong there.

If you need help identifying and writing stories, and making sure they reach key social media platforms, Maxim can help. 

news & events

Seismic shift in Kent’s political landscape

The recent local government elections have seen a seismic shift in the political landscape. Reform UK has just ripped control of Kent County Council from the Conservatives. Regardless of your political persuasion, the big question is what does it mean for the county’s business community?

May, 2025 more

Business continuity – if you fail to plan, you plan to…

With margins being squeezed, and staff under mounting pressure to deliver, there’s a growing risk that mistakes will be made, and accidents happen – and that can undo all your years of hard work.

May, 2025 more

Making the most of an MP visit

While some people might question the value of engaging with their local MP, the team at Maxim would strongly advocate putting in the time and effort to meet them, especially if you might need to call on their support in the future. 

May, 2025 more

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